Regional Marketing Manager (BFSI)

TL;DR

Regional Marketing Manager (BFSI): Own marketing efforts for the Banking, Financial Services & Insurance (BFSI) sector in the Americas, focusing on demand generation, pipeline progression, and Account-Based Marketing. Focus on developing integrated, multi-touch marketing plans, aligning with sales objectives, and leveraging emerging technologies like AI.

Location: Remote (US)

Salary: $102,500 – $145,000 a year

Company

hirify.global is a leading low-code application development platform that uses visual modeling to help customers create and deploy enterprise software faster.

What you will do

• Own marketing efforts for BFSI in the Americas, driving brand awareness, demand generation, and pipeline progression.
• Proactively develop, execute, track, and optimize integrated marketing programs.
• Collaborate closely with sales to understand needs, align objectives, and drive Account-Based Marketing (ABM) for top target accounts.
• Manage the end-to-end marketing plan for the BFSI business in the Americas, ensuring region tracking towards revenue targets.
• Ensure flawless execution of prospect and customer-facing events, including tradeshows and industry events.
• Provide leadership and support to the Americas field organization, ensuring sales, partners, and BDRs have necessary messaging and assets.

Requirements

• 5+ years of experience in B2B field marketing, demand generation, or account-based marketing roles with technology/software companies.
• Experience marketing to banking, financial services, or insurance industries.
• Excellent communication and presentation skills, with a proven track record of successfully partnering with sales management and leadership.
• Proven ability to excel in a fast-paced, hands-on environment from ideation to execution.
• Willingness to travel when required and ability to work independently and autonomously.

Nice to have

• Experience marketing AI, data platform, cloud, or emerging technology solutions.
• Curiosity about emerging technologies and motivation to help customers adopt AI effectively.

Culture & Benefits

• Diverse, open, and safe working environment that values every voice and celebrates individuality.
• Opportunity to make a meaningful impact with a leading low-code platform.
• Environment driven by smart, passionate people.
• Encourages people of all skill levels to work with the platform.

Hiring process

• AI tools may support parts of the hiring process, but human judgment makes final decisions.