Cro Manager (Adtech)

TL;DR

CRO Manager (Adtech): Optimizing the digital experience to drive measurable increases in conversion rates across the digital journey with an accent on analyzing customer journeys and setting up A/B tests. Focus on identifying and resolving user pain points, communicating test results, and tracking consumer engagement.

Location: Must be located in Berlin, Germany

Company

Sonova is a leading hearing care provider committed to developing innovative solutions that improve hearing health and human connection.

What you will do

• Own, optimize, and personalize the digital experience to drive measurable increases in conversion rates across the digital journey.
• Work alongside UI/UX specialists, content strategists, developers, and analysts to identify, map, and resolve user pain points across the digital journey.
• Analyze customer journeys and come up with hypotheses aimed at improving conversion, leveraging both qualitative and quantitative user insights.
• Set up and run A/B tests, in collaboration with IT, communicate test results and insights to Marketing and Country teams.
• Track and improve team KPIs and consumer engagement with global digital products.

Requirements

• 3–5 years of experience in Conversion Rate Optimization.
• Hands-on expertise with CRO and A/B testing tools such as VWO, Optimizely (Preferred) , AB Tasty, Hotjar, Clarity etc.
• Strong analytical skills and familiarity with reporting platforms such as PowerBI, PIWIK, and GA4.
• Excellent communication and presentation skills.
• A data-driven mindset.
• Bachelor’s degree in Business, Marketing or a related field.

Nice to have

• Experience with Lead Generation, Healthcare or Omnichannel marketing is a plus.

Culture & Benefits

• Flexible hybrid working model.
• 30 days of paid annual leave.
• A competitive salary package including a variable compensation scheme.
• Subsidized BVG ticket (Berlin's public transport system).
• Dedicated learning & development budget and weekly learning time + LinkedIn Learning licence.
• Mobility allowance for relocation.