UA Manager

TL;DR

UA Manager: Creating, optimizing, and scaling advertising campaigns to maximize profit across Meta, TikTok, and other ad networks with an accent on data-driven analysis of campaigns, funnels, and creatives. Focus on monitoring user behavior, LTV, gaining insights from user data, and keeping up with the latest UA strategies and technologies.

Location: Remote

Company

hirify.global is a product company focused on developing mobile applications, including the fitness app Walking, which helps users lose weight and get fit.

What you will do

• Create, optimize, and scale advertising campaigns across Meta, TikTok, and other ad networks.
• Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis.
• Monitor user behavior and LTV, gaining insights and providing regular reports to creative producers and product marketing managers.
• Follow platform trends and competitor activities to suggest improvements for creative strategy.
• Stay up to date with the latest UA strategies and technologies and suggest solutions for improvement.

Requirements

• Experience with paid acquisition on WEB ad networks (Meta/TikTok; Applovin experience is a plus).
• Experience managing advertising budgets from $50K monthly.
• Expertise in subscription models.
• Understanding of various payment models (CPM, CPC, CPA, CPI) and key performance marketing metrics (CPM, CPI, CPA, LTV, ROI, ARPU).
• Strong analytical skills with the ability to interpret massive data and make correct decisions based on it.

Nice to have

• Certificates or proof of completing UA-related education/courses.