Senior Growth Marketing Analyst (Afterpay)

TL;DR

Senior Growth Marketing Analyst (Afterpay): Owning growth marketing analytics for Afterpay across paid, referral, and co-marketing channels, identifying performance trends and growth opportunities. Focus on leveraging audience, behavioral, and product usage data to inform forward-looking growth strategy and marketing roadmap, and designing automated reporting for performance reviews.

Location: Remote (US-based due to US marketing program focus and salary zones)

Salary: $89,400–$167,500 USD (based on US location zone)

Company

hirify.global, Inc. builds technology to increase access to the global economy through various brands like Cash App, Afterpay, Square, and Bitkey, focusing on financial services and fintech innovation.

What you will do

• Own growth marketing analytics for Afterpay across various channels.
• Proactively identify performance trends and growth opportunities by analyzing channel, campaign, and funnel data.
• Leverage audience, behavioral, and product usage data to inform Afterpay’s growth strategy and marketing roadmap.
• Partner closely with Data Science to evaluate marketing effectiveness and ROI using measurement approaches like Media Mix Modeling.
• Design and build automated reporting for channels and campaigns to support ongoing performance reviews and executive visibility.
• Synthesize complex analyses into clear, compelling insights for marketing stakeholders.

Requirements

• Typically requires a minimum of 2 years of related experience.
• Strong understanding of growth levers for consumer products and how marketing drives acquisition, engagement, and long-term value.
• Experience measuring app and/or web marketing performance, with fluency in core growth metrics (CAC, LTV, conversion, retention).
• Ability to tell a clear story with data by connecting insights to concrete actions and recommendations.
• Proficiency in SQL and experience with data visualization tools such as Tableau, Mode, or Looker.
• Must be able to work within the US due to the US marketing program focus and salary structure.

Culture & Benefits

• Distributed team with global operations across office and remote locations.
• Culture geared toward innovation, collaboration, and impact.
• Remote work option and flexible time off.
• Medical insurance and retirement savings plans.
• Commitment to building a more inclusive economy and workplace.
• Offers modern family planning and other benefits.