Senior Growth Marketing Manager (SaaS)

TL;DR

Senior Growth Marketing Manager (SaaS): Driving predictable, scalable pipeline growth through innovative acquisition and inbound strategies with an accent on data-driven financial modeling and performance marketing. Focus on building models connecting marketing investment to revenue, optimizing digital advertising, and adapting to AI-powered search.

Location: Fully remote within the U.S.

Salary: $125,000–$165,000/yr

Company

hirify.global is an award-winning provider of cloud-based HR and payroll software solutions, offering a complete platform for the modern workforce.

What you will do

• Build models linking channel spend to lead flow, pipeline, and revenue outcomes.
• Partner with Finance to set spend levels for quarterly and annual lead generation targets.
• Define cross-channel optimization strategy across paid search, paid social, programmatic, and retargeting.
• Define and prioritize the experimentation roadmap for scalable growth opportunities.
• Develop and optimize inbound programs to resonate with SMB prospects, improving value clarity and conversion.
• Assess the impact of AI-driven search and discovery changes on paid media economics and acquisition strategy.

Requirements

• 10+ years of experience in digital marketing with a focus on paid acquisition, growth, or performance marketing.
• Bachelor's degree in Marketing, Business, Finance, Economics, Statistics, or a related field.
• Advanced Excel/Sheets skills; expertise in scenario modeling, sensitivity analysis, forecasting, and ROI analysis.
• Hands-on experience in Google Ads, LinkedIn Campaign Manager, Meta Ads, DSPs, and retargeting platforms.
• Strong grasp of attribution, funnel metrics, and statistical significance testing.
• Understanding how AI-driven search and generative assistants are reshaping digital advertising.

Nice to have

• MBA or advanced degree preferred.
• Experience presenting to executive stakeholders and influencing investment decisions with data-driven storytelling.
• Experience working in B2B SaaS or HR/Payroll/Workforce technology industries.
• Proven ability to build and lead cross-functional initiatives across Marketing, Sales, Finance, and Product teams.

Culture & Benefits

• Fully remote position with no in-office requirements.
• Medical, dental, vision, life, and disability benefits.
• 401(k) match and perks supporting you, your family, and your finances.
• Opportunities for career development.
• Commitment to full inclusion and diversity through employee resource groups.