Manager, Performance Marketing (Fintech)

TL;DR

Manager, Performance Marketing (Fintech): Owns and scales client acquisition across paid channels, partnering closely with Creative, Data Science, Product, and Brand. Focus on channel optimization, creative strategy, experimentation, and forecasting impact.

Location: Remote

Salary: CAD $116,000 - $145,000

Company

hirify.global is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money.

What you will do

• Own channel strategy and performance across key paid UA channels (Google, Meta, TikTok, Reddit, ASA, emerging platforms).
• Continuously optimize channels: improve bidding, pacing, targeting, and efficiency levers to reduce CAC and drive net-new funded clients.
• Lead creative strategy: develop insights, briefs, and hypotheses that fuel fast, effective UGC and ad production.
• Partner closely with Creative to iterate quickly on top-performing concepts, formats, and narratives.
• Forecast and report performance, tying spend to client growth, LTV, and market conditions.
• Collaborate cross-functionally with Product, DS, Lifecycle, and Analytics to build holistic acquisition journeys.

Requirements

• 4–6+ years experience in growth or performance marketing; fintech, e-commerce, or consumer apps preferred.
• Deep hands-on knowledge of paid UA channels and experimentation frameworks.
• Analytical thinker who’s comfortable with CAC/LTV modelling, incrementality, and diagnosing performance swings.
• Creative and curious — you love testing new ideas, hooks, and ad formats.
• Strong communicator who can turn data into simple, compelling narratives.
• Scrappy, data-driven, and thrives in fast-moving environments.

Nice to have

• Experience with financial products, high-trust categories, or regulated industries.
• Familiarity with SQL.
• Experience managing UGC programs or creator-driven ad pipelines.
• Experience using AI for creative analysis or competitor research.
• Comfort with Figma or AI tools to prototype ads.

Culture & Benefits

• Top-tier health benefits and life insurance.
• Long-term group savings with employer match using our hirify.global for Business platform.
• 20 vacation days + 4 wellness days per year, and unlimited sick and mental health days.
• Employees can work outside of Canada for up to 90 days per calendar year.
• A wide variety of peer and company-led Employee Resources Groups.
• Remote first team with over 1,500 employees across North America.