Senior Marketing Programs Manager (AI, Digital Learning)

TL;DR

Senior Marketing Programs Manager (AI, Digital Learning): Leading and scaling the end-to-end marketing program for hirify.global Learning Arc, a new AI-native digital learning product, with an accent on full-funnel strategy, PLG growth motions, and multi-channel program orchestration. Focus on defining "great" for a disruptive product, driving awareness, adoption, and pipeline, and shaping its market presence.

Location: Hybrid work arrangement required in Raleigh, New York City, Austin (USA), or Tel Aviv (Israel)

Salary: $150,000–$165,000 OTE

Company

hirify.global, an SAP company, pioneered the Digital Adoption Platform (DAP) and is expanding into AI-native, in-app digital learning solutions.

What you will do

• Own the end-to-end integrated marketing program for hirify.global Learning Arc across segments and regions.
• Design, launch, and refine PLG growth motions (activation, PQLs, conversion, onboarding) with scalable playbooks.
• Architect and oversee multi-channel programs across email, digital, social, events, and in-product.
• Partner with Product Marketing to translate strategy into clear, differentiated messaging and compelling storytelling.
• Drive alignment with Sales and Field teams on ABM motions and expansion programs to support pipeline creation and revenue growth.
• Own the measurement framework for Learning Arc programs, using data and experimentation to improve performance.

Requirements

• 7-10+ years in integrated, growth, or product marketing within B2B SaaS.
• Ability to independently design and lead complex, cross-functional marketing programs.
• Track record of scaling a differentiated product from early traction to repeatable growth.
• Demonstrated success building and operating PLG or hybrid self-serve and sales-led motions.
• Experience influencing senior stakeholders and aligning diverse teams toward shared goals.
• Data-driven marketer with experience optimizing funnel performance and campaigns.
• Exceptional communicator capable of simplifying complex value propositions.

Nice to have

• Background in learning technology, HR tech, L&D, or related markets.

Culture & Benefits

• Hybrid work schedule combining remote and onsite collaboration.
• Supportive culture focusing on individual well-being and community.
• Opportunities for professional development through a career compass offering.
• Wellness@hirify.global with quarterly reimbursements, daily BrightBreaks, and annual Wellness Month.
• Health coverage options tailored to support the diverse needs of the global workforce.
• Generous annual leave policy and RefreshMe Days to strengthen work/life balance.
• Robust retirement contributions (region-specific).
• Opportunities to work with cutting-edge technology due to SAP acquisition.