VP, Growth Marketing (AI)

TL;DR

VP, Growth Marketing (AI): Architecting and leading growth strategy across the full member engagement funnel, owning top-line member engagement and utilization of services. Focus on building and optimizing full-funnel member engagement, leveraging generative AI for campaign development, and driving experimentation with AI-enhanced analytics.

Location: Remote (USA)

Salary: $175,000–$220,000

Company

hirify.global is solving the outdated process of medical imaging exams with a concierge approach and a premium-quality radiology network across 48 states, aiming to reduce costs and deliver immediate savings for employers and payers.

What you will do

• Build and lead a high-performing, data-driven growth team to achieve aggressive activation, completion, and retention goals.
• Architect and continuously optimize full-funnel member engagement and growth strategies across sales, marketing, product, customer success, and member services.
• Leverage generative AI tools to accelerate campaign development, content creation, and testing across multiple channels.
• Represent growth KPIs, insights, and roadmap to executive team, board members, and investors.
• Drive experimentation and A/B testing frameworks to validate new channels, messages, and strategies.
• Use AI-enhanced analytics and predictive modeling to uncover trends, inform segmentation strategies, and guide investment decisions.

Requirements

• 10+ years of experience leading growth in high-velocity, venture-backed technology companies, ideally in a B2C or B2B2C environment.
• Proven track record of owning and scaling growth and revenue from early-stage ($0–$10M) to $100M+ ARR.
• Expertise across the full growth stack: marketing operations, acquisition, lifecycle, product-led growth, analytics, and sales collaboration.
• Advanced experience with growth experimentation, including A/B testing, multivariate testing, and rapid iteration loops.
• Hands-on fluency with modern growth tools (e.g., Iterable, Braze, Segment, Google Analytics, Mixpanel, Looker).
• Data-first mindset with a bias toward measurable outcomes and ROI-driven decision making.

Nice to have

• Strong background in digital health or a related industry.

Culture & Benefits

• Eligible to participate in equity incentive and competitive benefits plans.
• Committed to providing accommodations for qualified individuals with disabilities in the recruiting process.
• Proud to be an Equal Employment Opportunity employer and values diversity in the workplace.