UA Manager (Gamedev)

TL;DR

UA Manager (Gamedev): Managing and optimizing paid user acquisition campaigns across multiple mobile games with an accent on campaign performance analysis, budget management, and collaboration with creative teams. Focus on navigating iOS attribution challenges and identifying new growth opportunities while maintaining profitability.

Location: Milan (4 days per month)

Company

hirify.global is a leading mobile game company in Italy with three major titles, focusing on casual games.

What you will do

• Own and manage UA campaigns across Meta, Google, AppLovin, Unity, and other key platforms for our portfolio of 7 games, ensuring profitability targets are met.
• Analyze campaign performance deeply, going beyond surface metrics to understand why campaigns work or don't—and take decisive action based on those insights.
• Manage budgets autonomously, making day-to-day decisions on spend allocation, scaling winners, and cutting underperformers to hit ROS targets.
• Collaborate closely with the Creative team, providing clear, actionable feedback on ad creatives and coordinating refresh cycles to maintain campaign freshness.
• Navigate iOS attribution challenges, working with AppsFlyer, SKAN, and SSOT to make informed decisions despite data limitations.
• Identify new opportunities proactively - whether that's an underexplored channel, a creative angle that's working in an unexpected placement, or a tracking issue that needs fixing.

Requirements

• Hands-on UA experience in mobile gaming (casual, mid-core, or card games preferred).
• Experience managing campaigns on Meta, Google (UAC), and at least one programmatic platform (AppLovin, Unity, IronSource).
• Strong analytical skills, with the ability to work with dashboards, spreadsheets, and fragmented attribution data to drive decisions.
• Solid understanding of iOS attribution, including SKAN, ATT, MMPs (AppsFlyer or Adjust), and the challenges of post-iOS 14.5 measurement.
• Experience managing budgets of hundreds of thousands of dollars across multiple titles.
• Fluency in English (our working language).

Nice to have

• Experience with SKAN conversion value mapping and optimization strategies.
• Familiarity with AI tools for creative production (Midjourney, Runway, etc.).
• Experience scaling UA spend significantly while maintaining profitability.
• Knowledge of ad monetization and how it connects to UA strategy.
• Experience with CTV, influencer marketing, or other non-traditional UA channels.

Culture & Benefits

• Smart Working policy.
• An innovative, dynamic, and friendly work environment in which you will have the opportunity to grow personally and professionally, thanks to our amazing team.
• Amazing HQ office in the centre of Milan (M2 – Stazione Garibaldi).
• English courses provided by a native teacher (related to your English level).
• Flexible work hours.
• Internal Team Building events.