Marketing Analyst (AI)

TL;DR

Marketing Analyst (AI): Supporting retention and acquisition marketing programs, analyzing player behavior, and leveraging automation and AI to drive growth with an accent on campaign execution across various channels and data-driven personalization. Focus on building and testing automated customer journeys, assisting with AI models for player segmentation, and optimizing campaign performance through A/B testing.

Location: Remote (United States)

Company

hirify.global is a leader in online casino gaming, developing hundreds of games for land-based, online, mobile, and social markets.

What you will do

• Support the launch and monitoring of marketing campaigns across email, push, in-app, and paid acquisition channels.
• Help set up and test automated customer journeys for player welcome, reactivation, or retention at scale.
• Assist with building data-driven models using AI tools to improve player segmentation, bonus recommendations, and creative testing.
• Support user acquisition reporting (CPA tracking, creative performance) and retention analysis (churn behavior, high-potential segments).
• Contribute to A/B tests across acquisition and lifecycle campaigns to drive continuous optimization.
• Collaborate with Product, Analytics, Creative, and Paid Media teams to execute coordinated marketing efforts.

Requirements

• Recent college graduate with a degree in Marketing, Analytics, Economics, Data Science, Communications, or a related field.
• Highly comfortable with Excel/Google Sheets.
• An interest in both performance marketing (acquisition) and lifecycle marketing (retention).
• Clear written communication and detail-oriented project management skills.
• Passion for digital entertainment, gaming, or mobile products.
• Experience with marketing automation platforms (e.g., Braze, Iterable), paid media platforms (Meta, Google), or data tools (Amplitude, Tableau).
• Exposure to AI or machine learning tools for marketing (e.g., ChatGPT, predictive models, personalization engines).

Nice to have

• Familiarity with SQL or BI tools.
• Previous internship in digital marketing, analytics, or product-led growth.

Culture & Benefits

• Join a leader in the fastest-growing segment of online entertainment – Casino Gaming.
• Work in a very dynamic, multi-disciplinary, high-learning environment.
• Be part of a diverse and eclectic group of talented professionals.