Marketing Brand Specialist (Gaming)

TL;DR

Marketing Brand Specialist (Gaming): Supporting the development and execution of global marketing plans for high-profile AAA titles with an accent on asset management, campaign coordination, and performance reporting. Focus on synthesizing consumer research, coordinating with creative agencies, and assisting with partner interactions to drive partnerships.

Location: Hybrid in San Mateo, CA (preferred), Los Angeles, CA, or San Diego, CA

Company

hirify.global is a global leader in entertainment, producing the PlayStation family of products and services, including PlayStation 5, PlayStation 4, and PlayStation VR.

What you will do

• Support the Global Brand Lead in creating and executing integrated marketing plans.
• Manage the global asset calendar and track deliverables across territories.
• Assist with integrated marketing campaigns across broadcast, digital, social, CRM, search, promotions, and retail.
• Help synthesize consumer brand research to support brand strategy.
• Coordinate day-to-day work with internal and external creative, media, and digital agencies.
• Review creative materials and provide feedback against the brand strategy.

Requirements

• Passion for marketing and video games.
• Some exposure to marketing, communications, media, or related fields (internships, academic projects, or entry-level roles welcome).
• Foundational strategic thinking skills for implementing marketing plans and brand creative briefs.
• Excellent written and verbal communication skills.
• Extremely organized individual.
• MS Office, Excel, and PowerPoint experience required.

Nice to have

• Previous gaming experience.
• Experience working with creative or media agencies.
• Experience working with major IP.

Culture & Benefits

• Join a growing global team at a recognized leader in entertainment.
• Inclusive environment that empowers employees and embraces diversity.
• Opportunity to learn how global game marketing works with hands-on experience.
• Exposure to large-scale campaigns and foundational experience in brand marketing within the games industry.
• Equal Opportunity Employer committed to Fair Chance employment.