Marketing Manager (Gaming)

TL;DR

Marketing Manager (Gaming): Leading multi-channel campaigns to grow audience, strengthen brand, and drive measurable business results with an accent on conversion rate optimization, data analysis, and brand consistency. Focus on architecting high-velocity growth experiments on Roblox, optimizing the customer journey, and managing go-to-market strategies for new product launches.

Location: Fully remote. Relocation to Las Vegas, USA is an option.

Company

hirify.global is a Las Vegas based game studio built on the Roblox platform, known for creating engaging worlds and experiences with over 7B game visits and 35M monthly players.

What you will do

• Architect and execute high-velocity thumbnail growth experiments on Roblox.
• Develop and execute comprehensive conversion rate optimization strategies for multiple games.
• Develop messaging frameworks, brand narratives, and marketing copy across platforms.
• Lead go-to-market planning for new product launches, updates, campaigns, and partnerships.
• Define and monitor KPIs related to acquisition, activation, engagement, and retention.
• Run data-backed experiments and report performance and insights to leadership.

Requirements

• Minimum of 3 years experience in website/platform optimization techniques, conversion rate optimization, and user experience design.
• Previous experience in marketing, preferably in gaming, tech, entertainment, or consumer digital products.
• Experience running A/B tests, campaign optimization, and performance reporting.
• Excellent communication skills for collaboration with diverse teams of executive and non-executive, technical and non-technical stakeholders.
• Proven track record of delivering measurable business impact through experimentation.
• Obsessively data-driven with strong analytical and synthesis skills.

Culture & Benefits

• Community-first studio built by people who genuinely love the Roblox community.
• One of the most innovative teams on Roblox, pushing boundaries and setting new standards.
• Collaborate closely with Product teams, the Central Art Team, and vendors.
• Support community, creator, influencer, and partnership initiatives.
• Opportunity to create experiences that players live in, not just visit.
• Options to discuss relocation to Las Vegas.