Director of Product Marketing & Monetization (Gaming)

TL;DR

Director of Product Marketing & Monetization (Gaming): Spearheading product marketing strategy and monetization initiatives for a flagship game, ensuring player engagement and revenue growth. Focus on crafting innovative pricing frameworks, leading promotional campaigns, and leveraging market and player insights to inform strategy.

Location: Hybrid role, required to work from the Toronto office for a minimum of 3 days per week. Must be based in Ontario, Canada.

Company

hirify.global is a next-generation, live operations games company focused on making fans and delivering engaging player experiences.

What you will do

• Drive primary product revenue and retention metrics for the flagship game, YoWorld.
• Define and implement a cutting-edge monetization strategy and pricing frameworks.
• Lead innovative promotional campaigns, including bundle design and player reactivation efforts.
• Manage integrated product communication initiatives and full-funnel marketing campaigns.
• Utilize player feedback and market data to generate actionable insights and monitor performance metrics.
• Partner with executive leadership to align cross-functional teams with overall product and monetization objectives.

Requirements

• 5+ years of work experience in gaming and/or live operations.
• Proven track record in crafting innovative pricing frameworks and monetization strategies.
• Hands-on experience managing key revenue and retention metrics, demonstrating a data-driven approach.
• Expertise in designing and launching integrated marketing campaigns that resonate with players.
• Strong ability to communicate strategic insights effectively to executive stakeholders.
• Demonstrated eagerness to leverage AI-driven tools in daily operations.

Nice to have

• History of managing customer engagement and in-app promotions.
• A creative and agile mindset, with a record of pioneering innovative strategies.
• In-depth technical expertise in data analytics, A/B testing methodologies, and emerging technologies.

Culture & Benefits

• Competitive salary and Group Retirement Savings Plan matching.
• Comprehensive benefits package (health, dental, and vision) including a Health + Wellness spending account.
• Generous time off policies.
• Commitment to an inclusive and accessible environment for all candidates.