Marketing Director (Gamedev)

TL;DR

Marketing Director (Gamedev): Leading go-to-market strategy and marketing channels' growth for indie games with an accent on product positioning, branding, and market research. Focus on community management, PR, and user acquisition, ensuring games resonate with the audience.

Location: Candidates who are able to sync with a project team based in the U.S. Eastern time zone may work from anywhere.

Company

Fire Hose Games is the Boston-based (but fully remote) independent game development studio behind titles such as Techtonica, Go Home Dinosaurs, Catlateral Damage, and 20XX.

What you will do

• Design and lead marketing strategy and direct the execution of all go to market activities to drive player and creator awareness, traffic, installs, retention, and revenues.
• Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy.
• Execute marketing campaigns across all channels, leveraging audience and network aggregation with key target audiences.
• Oversee the creation and deployment of grassroots marketing and community management programs aimed at increased engagement.
• Manage PR and Communications with the media and the Fire Hose Games community to develop and solidify corporate and product positioning.
• Analyze the performance of marketing programs across all channels to identify the best opportunities for optimization and regularly iterate to maximize performance.

Requirements

• 5+ years in a hands-on, Marketing Leadership role.
• A proven track record marketing video games, from development, through launch and beyond.
• A passion for and deep knowledge of video games (specifically Indie) and the industry as a whole.
• Demonstrated success managing a marketing budget across multiple channels to drive efficient and sustained user and revenue growth.
• An excellent brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth.
• Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material.

Culture & Benefits

• Good salaries and generous benefits package includes health care, dental, take-what-you-need vacation/sick time, 401(k) with matching, Parental leave, and flexible work hours.
• Inclusive, supportive, and fun company culture.
• Fully remote studio.