Senior Product Marketing Manager (GameDev)

TL;DR

Senior Product Marketing Manager (GameDev): Defines and executes marketing strategies for live games, focusing on brand building, user acquisition, and engagement. Focus on driving go-to-market plans, App Store Optimization (ASO), and market intelligence to achieve sustainable performance.

Location: Hybrid in Saigon, Vietnam

Company

hirify.global is a leading global developer and publisher of video games for mobile phones and consoles.

What you will do

• Define and execute marketing strategies for live games, from feature launches to long-term brand building.
• Partner with development teams to integrate marketing insights into UX, engagement, retention, and in-game marketing systems.
• Build and execute annual marketing plans aligned with the product roadmap to drive brand awareness, acquisition, and retention.
• Define and execute App Store Optimization (ASO) strategy and drive the marketing vision for User Acquisition campaigns.
• Manage external and internal stakeholder alignment, ensuring delivery against agreed milestones.
• Monitor market trends, competitors, and player behaviors, analyzing marketing and product performance data for actionable recommendations.

Requirements

• Experience as a Senior Product Marketing Manager, ideally in the gaming industry.
• Ability to define target audiences, positioning, and competitive differentiation through market research and consumer insights.
• Strong understanding of product roadmaps and experience building and executing annual marketing plans.
• Proven expertise in App Store Optimization (ASO) and User Acquisition (UA) campaign strategies.
• Proficiency in market intelligence and performance analysis, translating insights into clear recommendations.
• Office attendance required in Saigon (Ho Chi Minh City), Vietnam for a hybrid work model.