Games Marketing Lead (Gamedev)

TL;DR

Games Marketing Lead (Gamedev): Defining and delivering marketing strategy for game publishing portfolio across new launches and live service, with an accent on player engagement, messaging, and content. Focus on integrated campaign development, market insight translation, and influencer partnerships to drive audience growth and retention.

Location: Hybrid in Middlesbrough, UK (up to 2 days working from home per week). UK relocation support available. Visa sponsorship is not available for this role.

Company

Double Eleven is an award-winning game developer and publisher with a 400-person team representing over 30 nationalities, known for collaborations with Rockstar Games and Obsidian Entertainment.

What you will do

• Define the marketing strategy, brand tone, and messaging pillars for assigned titles across their lifecycle.
• Develop and lead integrated marketing campaigns across owned, earned, paid, and partner channels.
• Build and maintain a marketing calendar aligned with development milestones and content updates.
• Design and deliver campaigns supporting new player acquisition, re-engagement, and community retention.
• Manage and support a small cross-functional team (Community Managers and Content Creator).
• Monitor community sentiment and player behaviour to inform marketing and publishing decisions.

Requirements

• Significant experience in games marketing, ideally across both new launches and live service titles.
• Demonstrable track record of authoring and leading integrated campaigns and cross-functional planning.
• Experience managing and developing community or content-focused team members.
• Confident in interpreting player behaviour and sentiment to guide strategy and communications.
• Skilled in briefing and reviewing creative assets across formats and platforms.

Nice to have

• Well-networked within the games industry, influencer communities, and/or platform ecosystems.
• Familiarity with platform promotional tools, storefront merchandising, or co-marketing.
• Experience working closely with development or production teams.
• Exposure to lifecycle marketing, player segmentation, or CRM tools.

Culture & Benefits

• Flexible working hours (start between 8:00am and 10:00am) and 35-hour work week.
• Opportunity for hybrid working (up to 2 days working from home per week).
• Generous annual leave (28 days + birthday + moving house + discretionary end-of-year leave).
• Brand new, state-of-the-art studio facilities with subsidised meals, gym access, and auditorium.
• Vitality Private Healthcare and access to mental health and wellbeing support via Plumm.
• Personalised development plans and access to an accredited Academy.
• Free activities via Bus Tours programme, team events, and sponsored team activities.