Marketing Campaign Manager (GameDev)

TL;DR

Marketing Campaign Manager (GameDev): Leading the creation and execution of go-to-market strategies for game titles across hirify.global studios, with an accent on budget management and cross-functional team collaboration. Focus on analyzing campaign performance, coordinating creative asset production, and ensuring campaigns align with IP guidelines and company vision.

Location: Remote (US)

Salary: $85,000 - $100,000

Company

hirify.global is a legendary gaming brand developing and publishing original and classic games for modern platforms, including PlayStation, Xbox, Nintendo Switch, and Steam.

What you will do

• Lead go-to-market strategy creation and execution for all titles in the game publishing portfolio.
• Manage overall marketing budgets for each game, including scaling, allocation, and performance tracking.
• Coordinate with development teams, creative services, PR, influencer, and performance marketing teams.
• Collaborate with third-party licensors to ensure campaigns align with partner expectations and IP guidelines.
• Define asset needs, establish priority schedules, and create campaign roadmaps with the Marketing Creative Manager.
• Own campaign analytics, define and track KPIs, and implement insights for future performance optimization.

Requirements

• 4+ years experience in marketing operations, campaign management, or publishing operations in the video game industry.
• Demonstrated experience managing multi-channel marketing campaigns for shipping titles.
• Proficiency with project/campaign management tools (e.g., Asana, Jira) and marketing platforms.
• Strong organizational skills, attention to detail, and ability to manage multiple parallel timelines.
• Excellent communication and stakeholder management skills.
• Analytical mindset with comfort in data and reporting.
• Familiarity with game development and publishing processes.

Culture & Benefits

• Work in a lean, agile, collaborative, and hands-on publishing team.
• Opportunity to contribute meaningfully to every project.
• Be part of a legendary gaming brand that is a pioneer of retro and innovative gaming.
• Work with passionate video game lovers ready to roll up their sleeves.