Senior Director, Digital Marketing & Operations (SaaS)

TL;DR

Senior Director, Digital Marketing & Operations (SaaS): Responsible for driving the overall digital strategy, ensuring that the website, SEO efforts, marketing automation and data analytics work in harmony to optimize business outcomes with an accent on improving user experience, driving organic traffic and conversions, and enhancing marketing automation workflows. Focus on scaling digital marketing efforts, optimizing conversion rates, and fueling revenue growth.

Location: Remote (United States)

Salary: $170,000-$240,000 per year

Company

hirify.global™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences.

What you will do

• Oversee the development, optimization and performance of the company's website.
• Develop and implement comprehensive SEO strategies that drive organic growth and improve search rankings.
• Lead the strategy and execution of marketing automation platforms to drive personalized marketing efforts and nurture leads through the funnel.
• Build and maintain a robust analytics infrastructure to track, report and analyze digital marketing performance.
• Collaborate closely with demand generation, product marketing, content teams, RevOps, and sales.
• Evaluate and optimize the marketing technology stack.

Requirements

• 12+ years of experience in marketing, with a focus on website management, SEO, marketing automation and analytics/reporting.
• 8+ years in a leadership role high-growth B2B SaaS companies with $100M+ revenue.
• Proven track record of driving digital marketing strategy and improving website performance, SEO rankings and conversion rates.
• Expertise in using marketing automation tools, CRM and analytics platforms.
• Strong analytical skills with the ability to interpret complex data sets and provide actionable insights for optimization.
• Strong leadership and communication skills, with experience building and mentoring high-performing teams.

Nice to have

• Bachelor’s degree in marketing, business or a related field; MBA is a plus.
• Experience in a high-growth SaaS or technology environment.
• Experience of overseeing developers working in an Agile/scrum methodology in Github and Jira.
• Familiarity with advanced SEO tactics and tools, ranking in LLMs, and website conversion rate optimization practices (including personalization).
• Prior experience managing global marketing initiatives and working in multicultural environments.

Culture & Benefits

• Work with smart risk-takers, courageous collaborators, and curious minds.
• Partner with the leading brands and retailers.
• Achieve work-life balance through remote-first working conditions and generous time off.
• Receive industry-competitive compensation and total rewards benefits.
• Affordable health care plans and company HSA contributions, starting on Day 1.
• A 6% 401(k) match.