Senior Director, Digital Marketing & Operations (SaaS)

TL;DR

Senior Director, Digital Marketing & Operations: Responsible for driving overall digital strategy, ensuring website, SEO efforts, marketing automation and data analytics work in harmony to optimize business outcomes with an accent on improving user experience, driving organic traffic and conversions. Focus on actionable insights through comprehensive reporting and analysis, scaling digital marketing efforts, and optimizing conversion rates to fuel revenue growth.

Location: Remote (United States)

Salary: $170,000-$240,000 per year

Company

hirify.global™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences.

What you will do

• Oversee the development, optimization, and performance of the company's website, ensuring it delivers a seamless user experience.
• Develop and implement comprehensive SEO strategies that drive organic growth and improve search rankings.
• Lead the strategy and execution of marketing automation platforms to drive personalized marketing efforts.
• Build and maintain a robust analytics infrastructure to track, report, and analyze digital marketing performance.
• Collaborate closely with demand generation, product marketing, content teams, RevOps, and sales to ensure that marketing initiatives align with business objectives.
• Lead, mentor, and inspire a high-performing global Marketing team, fostering a culture of collaboration, accountability, and innovation.

Requirements

• 12+ years of experience in marketing, with a focus on website management, SEO, marketing automation and analytics/reporting, with 8+ years in a leadership role high-growth B2B SaaS companies with $100M+ revenue.
• Proven track record of driving digital marketing strategy and improving website performance, SEO rankings and conversion rates.
• Expertise in using marketing automation tools, CRM and analytics platforms.
• Strong analytical skills with the ability to interpret complex data sets, develop reports and provide actionable insights for optimization.
• Excellent project management skills and the ability to manage multiple initiatives with tight deadlines.
• Strong leadership and communication skills, with experience building and mentoring high-performing teams.

Nice to have

• Bachelor’s degree in marketing, business or a related field; MBA is a plus.
• Experience in a high-growth SaaS or technology environment.
• Familiarity with advanced SEO tactics and tools, ranking in LLMs, and website conversion rate optimization practices (including personalization).
• Prior experience managing global marketing initiatives and working in multicultural environments.
• Experience of managing and integrating our martech a plus (Wordpress, Github, Pagely, AWS (S3 and EC2/LAMP), Marketo, 6sense, Salesforce, Pathfactory, Pendo, ReachDesk, Revsure, Trendemon, Wistia)

Culture & Benefits

• Affordable medical, dental and vision benefits, starting on Day 1, with company HSA contributions.
• A 6% 401(k) match.
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Culture and team-building activities.
• Tuition assistance and career development opportunities.