Senior Director, Experience Strategy (Marketing)

TL;DR

Senior Director, Experience Strategy (Marketing): Leading strategic planning and architecting omnichannel, data-driven customer journeys that deliver measurable business results with an accent on deep audience profiling, advanced decisioning frameworks, and holistic business insight. Focus on defining "moments that matter," mapping customer needs to channels and content, and establishing the learning agenda and optimization plan.

Location: Hybrid work model with the option to work from home two days per week. Chicago based.

Salary: $140,000 - $170,000 (Chicago specific range)

Company

hirify.global is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth.

What you will do

• Oversee the development of strategic deliverables for clients.
• Lead audience strategy by developing segmentation frameworks and predictive profiles.
• Define decisioning models for channel selection and message triggers.
• Architect customer journeys, mapping current and future-state experiences.
• Partner with Analytics to co-define KPIs and build the learning agenda.
• Drive creative briefing by synthesizing data and audience insights.

Requirements

• Bachelor’s degree required.
• 10-12 years’ experience in demand generation, customer and digital marketing.
• Understanding of agentic AI, programmatic media, and marketing automation platforms.
• Experience working on a large, integrated accounts is a plus.

Culture & Benefits

• Competitive salary and comprehensive benefits plan.
• Benefits include health/vision/dental insurance, 401(k), and stock options.
• Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days.
• Paid parental leave and disability benefits.