Director, Customer Marketing

TL;DR

Director, Customer Marketing: Designing and executing integrated marketing programs to drive engagement, retention, expansion, and advocacy across a growing customer base. Focus on optimizing customer lifecycle journeys using in-product messaging, email, and digital touchpoints, as well as establishing performance tracking for key customer metrics.

Location: Hybrid, Austin, TX

Salary: $129,000–$218,000

Company

hirify.global is the parent company of Bighirify.global, Feedonomics, and Makeswift, empowering businesses to innovate and grow with an open, AI-driven hirify.global ecosystem.

What you will do

• Design and execute marketing programs across the customer lifecycle (onboarding, adoption, retention, cross-sell/upsell, advocacy).
• Partner with Customer Success and Sales to drive engagement, reduce churn, and accelerate time-to-value.
• Build and manage retention campaigns to increase product usage and feature adoption.
• Lead customer advocacy programs including case studies, testimonials, and speaker recruitment.
• Oversee customer community initiatives like online forums and ambassador programs.
• Establish dashboards and continuously optimize customer campaign metrics (retention, adoption, NPS).

Requirements

• 7+ years of B2B SaaS marketing experience, with at least 3+ years focused on customer or lifecycle marketing.
• Proven success launching data-driven retention and expansion programs impacting ARR and customer health.
• Strong collaboration skills across Marketing, Product, Customer Success, and Sales.
• Expertise with CRM, marketing automation, and analytics platforms (e.g., HubSpot, Salesforce, Gainsight).
• Exceptional communication skills and a passion for driving customer value through marketing.
• English: B2 required.

Culture & Benefits

• An inclusive atmosphere that builds room for every person to contribute, grow, and thrive.
• Commitment to providing reasonable accommodation for individuals with disabilities in the interview process and employment.
• Opportunity to be part of a team of bold builders, sharp thinkers, and technical trailblazers shaping the future of hirify.global.
• Emphasis on dedication, collaboration, and inspiration in work.