Campaign Marketing Manager (AI, Engagement & Retention)

TL;DR

Campaign Marketing Manager (AI, Engagement & Retention): Leading CRM strategy for product launches and integrated marketing campaigns with an accent on channel and targeting strategies, and campaign execution. Focus on building personalized campaigns, leveraging AI for automation, and optimizing conversion through strategic experiments.

Location: Remote (US only)

Salary: $108,200–$202,800 per year

Company

hirify.global, Inc. builds technology to increase access to the global economy with products like Cash App, Square, Afterpay, TIDAL, Bitkey, and Proto.

What you will do

• Lead CRM strategy for product launches and integrated marketing campaigns across owned channels, owning channel and targeting strategies.
• Partner with Product teams to gain deep product understanding and ensure strong marketing content.
• Contribute to and build the CRM personalization strategy based on customer attributes and in-app behaviors.
• Leverage AI to uplevel and automate work across strategy, briefing, asset development, build, deployment, and analysis.
• Create and run strategic experiments to evaluate new conversion levers and apply learnings to optimize campaigns.
• Monitor, track, and share campaign performance of all marketing activities with relevant stakeholders.

Requirements

• 5+ years of CRM/Lifecycle Marketing experience, ideally in a B2C environment.
• Hands-on experience with CRM tools (ex: Braze, Iterable, Salesforce Marketing Cloud) and personalization platforms.
• Strong campaign execution skills, with experience developing strategy, managing projects, and executing across multiple channels.
• Experience with AI in automating strategic and operational tasks.
• Comfortable analyzing performance data to generate insights and optimize campaigns; proficient in SQL, Tableau, or similar tools.
• Working knowledge of compliance standards like CAN-SPAM, GDPR, and CCPA.

Nice to have

• Familiarity with customer segmentation, lifecycle funnel design, or incentive-based marketing strategies.
• Experience in a startup or fast-paced environment.

Culture & Benefits

• Distributed team since day one, with a culture geared toward innovation, collaboration, and impact.
• Commitment to building a more inclusive economy and workplace.
• Offers remote work, medical insurance, flexible time off, and retirement savings plans.
• Opportunity to contribute directly to programs that shape customer perception and engagement with Cash App.

Hiring process

• Automated AI tools may be used to evaluate job applications for efficiency and consistency.
• Committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants.