Head of Acquisition (AI)

TL;DR

Head of Acquisition (AI): Leading audience and subscriber growth for a prominent news brand across paid and owned channels, with an accent on data-led decision making and creative campaign execution. Focus on optimising conversion rates using AI technology, managing significant budgets, and driving ROI.

Location: Hybrid, requiring a minimum of three days per week in the office in the UK.

Company

hirify.global is one of the leading media businesses in the UK and Ireland, owning influential news brands like The Times and The Sun.

What you will do

• Develop and lead the acquisition strategy to deliver significant audience growth and subscriptions for The Sun.
• Identify and target new audience segments using market insights, trends, and data analytics.
• Oversee all acquisition campaigns across paid media (social, search, display, video, affiliates) and owned channels.
• Optimise conversion rates through continuous testing and refinement of creative, messaging, customer journeys, and AI technology.
• Manage acquisition budgets and deliver growth targets within agreed cost-per-acquisition metrics.
• Implement a robust measurement framework to track performance, understand attribution, and report results to senior stakeholders.

Requirements

• Senior experience in an acquisition, performance marketing, or growth role, ideally within media, subscription, or e-commerce.
• Deep knowledge of paid acquisition channels (social, search, programmatic, video) and owned channels (CRM, onsite, app).
• Strong analytical skills with experience using data platforms, attribution tools, A/B testing methodologies, and AI technology.
• Commercially astute with experience managing significant budgets and delivering ROI-focused campaigns.
• Exceptional stakeholder management and communication skills.
• English: B2 required.

Culture & Benefits

• Hybrid work model fostering collaboration, innovation, and team spirit.
• Private medical insurance including coverage for pre-existing conditions.
• Discounted gym memberships, 'Bikes for Work', and 'Electric Car' scheme.
• Generous pension scheme with employer contributions of up to 5%.
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year.
• Access to wellbeing benefits, training, and full LinkedIn Learning.