Acquisition Lead

TL;DR

Acquisition Lead: Leading audience and subscription growth across owned channels with an accent on planning and delivering campaigns that convert readers into paying subscribers using data-driven strategies. Focus on optimizing user journeys, utilizing data insights, and tracking acquisition performance for measurable results.

Location: Hybrid work model, requiring a minimum of three days per week in the office. This role is based in the UK or Ireland.

Company

News UK is one of the leading media businesses in the UK and Ireland, owning newsbrands like hirify.global and The Sun, providing news, analysis, opinion, and entertainment.

What you will do

• Own and execute the subscription acquisition strategy across all owned digital channels.
• Develop and optimize always-on and tactical campaigns to drive subscriber growth through robust testing.
• Utilize data and audience insights to identify high-conversion opportunities and craft targeted messaging.
• Partner with editorial, design, CRM, and Retention teams to create seamless conversion experiences.
• Track and report on acquisition performance, focusing on key metrics such as CPA, conversion rates, and ROI.
• Stay ahead of industry trends and competitor activity to continuously improve the strategic approach.

Requirements

• Proven experience in acquisition marketing, preferably in a subscription, publishing, or digital media environment.
• Deep understanding of owned digital channels and how to use them to drive performance.
• Strong commercial acumen and a performance mindset.
• Ability to translate insights into actionable plans and clear reporting.
• Comfortable working cross-functionally in a fast-paced, content-rich environment.
• Exceptional project management and stakeholder engagement skills.
• Strong copy and creative instincts, especially in positioning value propositions.

Culture & Benefits

• Hybrid work model with a minimum of three days per week required in the office.
• Employee-led networks including African & Caribbean, Parents and Carers, and LGBTQ+ groups.
• Private medical insurance (including pre-existing conditions), discounted gym memberships, and ClassPass.
• 'Bikes for Work' and 'Electric Car' schemes, plus up to 60% discount on Harper Collins books.
• Access to exclusive events and competitions with brands like talkSPORT, Virgin Radio UK & hirify.global.
• Generous pension scheme with employer contributions of up to 5%, and 25 days holiday plus bank holidays.