Digital Campaign Data Analyst (AdTech)

TL;DR

Digital Campaign Data Analyst (AdTech): Planning and executing digital brand partnerships and campaigns, translating complex data into clear, actionable insights with an accent on performance data, benchmarking, and paid social activation. Focus on managing campaign data, optimizing reporting outputs, and providing actionable insights for best-in-class digital campaign delivery.

Location: Hybrid (minimum three days per week in the office in the UK or Ireland)

Company

hirify.global is a leading media business in the UK and Ireland, encompassing major news and broadcast brands like The Times and talkSPORT.

What you will do

• Support Account Managers in the end-to-end delivery and performance management of digital brand campaigns.
• Manage performance campaign data handling, including benchmarks, in-flight analysis, and post-campaign reporting.
• Act as a reporting tool product owner, supporting adoption, data accuracy, and ongoing optimisation of reporting outputs.
• Set up, manage, and optimise paid social campaigns, ensuring alignment with campaign KPIs.
• Compile post-campaign analysis, providing commentary, insights, and optimisation recommendations.
• Partner with Ad Operations specialists to understand, apply, and reinforce best practices and processes.
• Serve as a primary point of contact for delivery, optimisation, and reporting for digital brand partnerships and paid social.

Requirements

• Experience in data analytics within a publisher, agency, or ad tech environment.
• Essential knowledge of Google Ad Manager for digital campaign reporting and ad-serving troubleshooting.
• Advanced knowledge of Excel and Google Analytics, with experience in digital campaign reporting and optimisation recommendations.
• Aptitude for understanding how media can be optimised across organic and paid social programmes.
• Ability to translate complex technical challenges into clear solutions for technical and non-technical colleagues.
• Proactive approach to learning new platforms, such as managing campaigns across off-platform ad servers like Apple Workbench.
• Familiarity with digital formats across display, video, and audio, and an understanding of how different media channels provide value.
• Must be able to work a minimum of three days per week in the office in the UK or Ireland.

Culture & Benefits

• Embrace a hybrid work model, requiring a minimum of three days per week in the office.
• Committed to diversity and inclusion, with employee-led networks such as African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out.
• Private medical insurance, including coverage for pre-existing conditions.
• Discounted gym memberships, free ClassPass at Home, and weekly in-person/virtual exercise classes.
• Generous pension scheme with employer contributions of up to 5%.
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year.
• Access to a wide range of training, including full LinkedIn Learning access.