Audience Development Manager

TL;DR

Audience Development Manager: Executing clear audience strategies and driving engagement for events with an accent on campaign optimization, data integrity, and stakeholder collaboration. Focus on A/B testing, CRM hygiene, and producing performance dashboards.

Location: Hybrid, requiring a minimum of three days per week in the office (UK or Ireland)

Company

hirify.global is a leading media business in the UK and Ireland, home to world-famous news, broadcast, and digital brands.

What you will do

• Execute detailed audience plans, translating strategy into action.
• Optimise targeting and messaging by A/B testing.
• Manage CRM hygiene and data integrity, including list segmentation.
• Collaborate with programming, commercial, and marketing stakeholders.
• Drive high-touch outreach to VIPs and C-suite prospects.
• Produce daily and weekly dashboards on registrations and pipeline performance.

Requirements

• Proficiency in CRM management and data segmentation with a keen eye for detail and GDPR compliance.
• Ability to interpret data to create weekly performance dashboards and actionable post-event reports.
• Strong communication skills to effectively collaborate with internal teams and secure external partnerships.
• A proactive approach to problem-solving, capable of flagging risks and making course corrections.
• Experience in executing integrated campaigns across email, paid media, and social channels.
• Demonstrated history of managing high-touch outreach or key stakeholder relationships.

Culture & Benefits

• Hybrid work model, currently requiring a minimum of three days per week in the office.
• Private medical insurance including coverage for pre-existing conditions.
• Access to discounted gym memberships, 'Bikes for Work', and 'Electric Car' scheme.
• Up to 60% discount on Harper Collins books.
• Generous pension scheme with employer contributions of up to 5%.
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year.