Conversion Lead

TL;DR

Conversion Lead: Creating a seamless and persuasive online experience to improve digital subscription conversion rates for Sun Club membership, with an accent on blending creativity, data analysis, and user experience. Focus on identifying A/B and multivariate testing opportunities, interpreting results, and owning the onsite customer journey.

Location: Hybrid work model, requiring a minimum of three days per week in the office.

Company

hirify.global is one of the leading media businesses in the UK and Ireland, with newsbrands including The Times and The Sun, providing news, analysis, and entertainment to almost 40 million people each month.

What you will do

• Develop and own a robust testing program, running A/B and multivariate tests to improve onsite and app subscription conversion.
• Interpret test results to provide unique insights and clear recommendations for future CRO experiments.
• Partner with the Product team to lead the development of enhanced onsite journeys based on successful experimental data.
• Analyze the subscription conversion funnel and collaborate with Analytics, Performance Marketing, and CRM teams.
• Manage and activate onsite sales, providing strategic recommendations, and oversee all landing pages to support subscription campaigns.

Requirements

• Background in acquisition marketing with a focus on digital growth.
• Comfort in using data and analytical results to inform strategic decision-making.
• Positive attitude with a strong willingness to learn and adapt in a fast-paced environment.
• Hybrid work model: minimum of three days per week in the office required.

Nice to have

• Familiarity with tools such as Zephyr or Purchasely.
• Genuine passion for The Sun brand and its digital evolution.

Culture & Benefits

• Hybrid work model with a minimum of three days per week in the office.
• Employee-led networks including African & Caribbean Network, Parents and Carers, LGBTQ+ group News Is Out, and the Apprentice Society.
• Private medical insurance, including coverage for pre-existing conditions.
• Discounted gym memberships, free ClassPass at Home, and weekly exercise classes.
• 'Bikes for Work' and 'Electric Car' scheme.
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
• Access to exclusive events, competitions, wellbeing benefits, and a wide range of training via LinkedIn Learning.
• Generous pension scheme with employer contributions of up to 5%.
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year.