Senior Partner Sales Manager (VAR Channel)

TL;DR

Senior Partner Sales Manager (VAR Channel): Driving partner-led revenue growth and expanding hirify.global’ presence within the VAR Channel with an accent on developing strategic relationships and orchestrating joint go-to-market motions. Focus on performance management, pipeline generation, and enablement of Value-Added Resellers for hirify.global solutions.

Location: Flexible in Frankfurt, Germany, with an ability to travel approximately 60% to partner sites, joint customer meetings, and regional events.

Company

hirify.global empowers organizations worldwide to create the best customer and employee experiences with its AI-powered Experience Orchestration platform, hirify.global Cloud.

What you will do

• Develop and execute joint business plans with VARs, including revenue targets and enablement pathways.
• Drive partner enablement across product, AI use cases, demos, and competitive positioning.
• Orchestrate joint marketing programs and co-selling motions.
• Lead and accelerate partner-led and co-sell opportunities through all sales cycle stages.
• Run structured monthly pipeline reviews and quarterly business reviews with top VARs.

Requirements

• 8+ years of experience in alliances, partner sales, or channel management within enterprise SaaS or cloud platforms.
• Strong understanding of the VAR ecosystem with proven success building and scaling partner revenue.
• Demonstrated ability to manage complex, multi-stakeholder partnerships across sales, technical, delivery, and executive teams.
• Experience driving co-sell and co-marketing programs that yield measurable pipeline and bookings impact.
• Excellent relationship-building, communication, and negotiation skills.
• Ability to travel approximately 60%.
• Professional fluency in German and English.

Nice to have

• Experience in CCaaS, CX, AI, or cloud-based customer experience platforms.
• Familiarity with partner methodologies and enterprise sales frameworks (MEDDIC/MEDDICC, Challenger, SPIN).
• Established network across Germany’s ecosystem of VARs, integrators, and strategic technology partners.
• Bachelor’s degree in Business, Technology, or a related field (MBA a plus).

Culture & Benefits

• Competitive compensation package.
• Comprehensive benefits and employee support programs.
• Extensive partner and product training, with continuous learning and professional growth opportunities.
• A collaborative, high-performance culture focused on innovation, customer success, and partner excellence.