Marketing And Lead Generation Specialist (Healthcare)

TL;DR

Marketing and Lead Generation Specialist (Healthcare): Planning and executing targeted lead-generation campaigns to support growth across Canada with an accent on managing CRM activities and optimizing campaign performance metrics. Focus on researching potential customers using tools like DealFront, ZoomInfo, or LinkedIn Sales Navigator and supporting content and digital marketing efforts.

Location: Canada

Salary: CAD $50,000 – $60,000 per year

Company

hirify.global provides the best permanent home for successful enterprise software companies, their employees, and customers.

What you will do

• Plan and execute targeted lead-generation campaigns to support growth across Canada.
• Manage and optimize CRM activities in HubSpot.
• Research and build lists of potential customers using tools like DealFront, ZoomInfo or LinkedIn Sales Navigator.
• Support content and digital marketing efforts by creating email templates, short videos, and campaign materials.
• Coordinate outreach efforts — including occasional cold calls and follow-ups with clinics across Canada.
• Collaborate with sales and marketing teams to design campaigns for new product features and upsell opportunities.

Requirements

• College diploma or undergraduate degree in Marketing, Business Administration or a related field.
• Strong interest in marketing, lead generation and customer engagement.
• Hands-on experience (or familiarity) with CRM and marketing tools such as HubSpot, DealFront or ZoomInfo.
• Excellent written and verbal communication skills.
• English is mandatory.
• French is an asset.
• Enthusiasm to learn, self-motivation and a collaborative mindset.
• Ability to work independently while staying aligned with a remote team.

Culture & Benefits

• Be part of a Canadian tech company making a real impact in healthcare.
• Help build our first nationwide lead-generation function and shape campaign strategy from the ground up.
• Work with a tight-knit team that values innovation and initiative.
• Gain hands-on experience with cutting-edge CRM and marketing automation tools.
• Enjoy a culture that rewards curiosity, creativity and results.