Digital Marketing Specialist (Performance and CRM)

TL;DR

Digital Marketing Specialist (Performance and CRM): Establishing and managing a digital marketing presence for a newly launched website with an accent on lead generation, paid advertising, and CRM integration. Focus on optimizing campaigns, setting up technical integrations, and providing actionable intelligence to the sales team.

Location: This is a remote contract position, requiring someone who can work independently while maintaining close communication with our team. Must align with 8am - 5pm Sydney, AEDT time zone, and have knowledge of Australian business market and regulations.

Company

hirify.global is seeking a Digital Marketing Specialist to transition their newly launched website from traditional cold calling to a sophisticated digital marketing approach.

What you will do

• Design, launch, and optimize Google Ads and LinkedIn Ads campaigns, managing advertising budgets and reporting on ROI.
• Develop and execute email marketing campaigns, creating compelling content, segmenting lists, and setting up automated workflows.
• Integrate Zoho CRM with the website and advertising platforms, setting up tracking, lead scoring, and providing actionable intelligence to sales.
• Install and configure Google Analytics, Google Tag Manager, LinkedIn Insight Tag, and conversion tracking, ensuring seamless data flow and attribution.
• Provide weekly reports on campaign performance, lead generation, and key metrics, making data-driven recommendations.

Requirements

• 3+ years of hands-on experience managing Google Ads and LinkedIn Ads campaigns, with a proven track record of lead generation.
• Strong technical expertise with Zoho CRM (or similar), Google Analytics, Google Tag Manager, marketing automation, and tracking pixels.
• Experience with email marketing on Zoho CRM and setting up technical integrations between marketing platforms and CRM.
• Strong analytical skills to interpret data and provide actionable insights.
• Experience in B2B marketing, preferably financial services or professional services.
• Excellent written communication skills for ad copy and email content, and self-motivated with the ability to work independently.

Nice to have

• Experience with banking, finance broking, or business lending sectors.
• Knowledge of Australian business market and regulations.
• Google Ads certification and LinkedIn Marketing certification.
• Experience with landing page optimization, conversion rate optimization, SEO principles, content marketing, and marketing attribution models.

Culture & Benefits

• Work in a remote contract position with independent work.
• Focus on transitioning from traditional to sophisticated digital marketing.
• Opportunity to establish and manage the digital marketing presence for a newly launched website.
• Performance measured by qualified leads generated, cost per lead, conversion rates, and CRM data quality.
• Structured 90-day success plan focusing on foundation, optimization, and scaling.