Marketing Manager

TL;DR

Marketing Manager: Driving brand engagement and delivering impactful multi-channel campaigns with an accent on turning franchise strategies into actionable marketing plans, managing execution, and measuring performance. Focus on planning and executing influencer and creator programs, optimizing digital advertising, and integrating consumer product priorities for global kids' and family entertainment.

Location: Hybrid work in Toronto, Canada

Company

hirify.global is a global leader in 360° franchise management, creating and distributing kids and family entertainment content across various platforms, including YouTube, SVOD, AVOD, and FAST.

What you will do

• Translate marketing strategies into tactical briefs, execution plans, and calendars.
• Manage relationships with agencies, freelancers, and content creators, overseeing asset delivery.
• Plan and execute influencer and creator programs, ensuring compliance and campaign goals.
• Collaborate with Media Solutions for digital advertising campaigns, monitoring performance and optimizing ROI.
• Integrate consumer product priorities and retail promotions with licensing teams.
• Monitor campaign performance, applying test-and-learn approaches and optimizing based on KPIs.
• Prepare monthly performance reports with actionable insights for stakeholders.

Requirements

• Hands-on experience managing multi-channel campaigns end-to-end, focusing on social media and digital marketing.
• Strong understanding of marketing principles, including funnel strategies and paid/organic/earned channels.
• Proficiency with marketing and social media tools, including analytics platforms (e.g., Google Analytics), scheduling tools (e.g., Hootsuite), and content editing software (e.g., Adobe Suite, Canva).
• Exceptional project management skills and attention to detail.
• Experience working with agencies, freelancers, and cross-functional teams.
• English: B2 required.

Culture & Benefits

• Hybrid work model balancing office collaboration and remote work.
• Opportunity to join a team focused on creativity and individuality.
• Competitive family-focused benefits.
• Generous RRSP matching and bonus time-off.
• Commitment to diversity and inclusion, fostering a culture of belonging.
• Supportive work environment with equal opportunities.