Growth Marketing Specialist (SaaS)

TL;DR

Growth Marketing Specialist (SaaS): Implementing and overseeing acquisition, cross-sell, and upsell strategies for the B2C segment with an accent on multi-channel campaign development, A/B testing, and continuous performance optimization. Focus on defining measurable objectives, strengthening market footprint in the Canadian healthcare sector, and building a lead scoring model for target audiences.

Location: Remote, but candidates must be based in Canada (Montréal, Quebec City, or Toronto areas preferred).

Company

hirify.global is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems through BI, advanced analytics, and informed insights.

What you will do

• Implement and oversee the execution of acquisition, cross-sell, and upsell strategies for the B2C segment.
• Develop and execute multi-channel campaigns based on best practices, including A/B testing and tracking.
• Define measurable objectives and KPIs to evaluate initiative effectiveness and present results regularly.
• Implement automation strategies to maintain contact engagement throughout the lifecycle.
• Conduct keyword research and analysis, designing SEO strategies.
• Develop partnerships with associations and promotional strategies specific to each segment.
• Monitor campaign performance, analyze key indicators, and adjust strategies based on data.

Requirements

• Bachelor's degree in marketing, business administration, or a related field.
• 5+ years of experience in demand generation and digital marketing.
• Knowledge of HubSpot, Sales Cloud, Account Engagement/Pardot, GA4, and Semrush tools.
• Excellent analytical skills and ability to make data-driven decisions.
• Strong project management, communication, and interpersonal skills.
• Significant experience in social media campaigns, primarily Meta and LinkedIn.
• 3+ years of experience in content creation and email engagement program creation.
• 2+ years of experience in SEO and SEM.
• Complete fluency in English and French (spoken, written, and read) is required.

Culture & Benefits

• Option for maximum teleworking flexibility.
• Recurring hybrid work allowance.
• 4 to 6 weeks of paid vacation and 5 paid personal days per year.
• Group RRSP / DPSP plan with employer contribution.
• Complete group insurance plan from day 1.
• Annual wellness allowance and access to the Lumino Health™ telehealth application.
• Flexible work hours.