Director, Analytics Enablement

TL;DR

Director, Analytics Enablement: Supports the collection and activation of analytics data across client projects, providing consultation and technical solutions to fulfill measurement and reporting goals with an accent on architecting, building, and maintaining tracking implementations. Focus on digital analytics, CRM, email marketing measurement, and mobile app measurement.

Location: Hybrid work model with the option to work from home two days per week.

Salary: $150,000 - $180,000

Company

hirify.global is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth.

What you will do

• Interface with client and partner contacts, maintaining detailed documentation.
• Author client-facing business-centric documents, including presentations and BRDs.
• Educate clients and agency colleagues on industry changes related to analytics and data privacy.
• Perform discovery of client marketing and technology ecosystems, business goals, and personnel resources.
• Conceive of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications.
• Provide comprehensive validation of all tracking implemented across client initiatives.

Requirements

• At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm.
• Experience working in support of CRM and digital media analytics within platforms like Salesforce Marketing Cloud, Google Ads, and Facebook.
• Experience utilizing enterprise tag management systems like Google Tag Manager and Ensighten.
• Experience configuring and troubleshooting Adobe Analytics Report Suites and administering Google Analytics 4.
• Ability to solve complex measurement and business challenges through creativity.
• Ability to produce client-ready written documents and presentation decks along with strong public speaking skills.

Nice to have

• Automotive marketing experience.
• Adobe Analytics Implementation Certification and Google Analytics Individual Qualification.
• Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions.

Culture & Benefits

• Hybrid work model.
• Competitive salary and comprehensive benefits plan.
• Benefits include health/vision/dental insurance, 401(k), stock options, and flexible spending accounts.
• Vacation, sick, and personal days, paid parental leave, and disability benefits.