Product Marketing Manager (Crypto)

TL;DR

Product Marketing Manager (Crypto): Leading go-to-market strategy and execution for hirify.global Crypto in the US, with an accent on product positioning, messaging, and driving awareness and adoption. Focus on developing differentiated narratives, crafting marketing plans, and partnering with cross-functional teams in a regulated financial environment.

Location: Onsite in Toronto, Canada

Salary: $119,000 – $140,000 CAD

Company

hirify.global is a financial company with a mission to democratize finance for all.

What you will do

• Own product marketing for hirify.global Crypto in the US, leading positioning and go-to-market strategy for new products and features.
• Partner with cross-functional teams (product, creative, legal, compliance) to define and deliver strategic growth initiatives.
• Serve as a strategic advisor to product teams, informing roadmaps based on user insights and market feedback.
• Develop differentiated narratives and messaging informed by user insights, testing, and audience understanding.
• Craft marketing plans and creative direction to drive relevance, adoption, and engagement for hirify.global Crypto.
• Define success metrics and track impact in partnership with product and data science teams, ensuring legal and compliance alignment.

Requirements

• 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech.
• Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels.
• Ability to break down complex concepts so they’re simple, clear, and human.
• Strong relationship-building skills and ability to lead cross-functionally through influence.
• Data-informed decision making, including familiarity with experimentation and performance measurement.
• Comfort operating in regulated consumer products and partnering closely with legal and compliance teams.
• Must be based onsite in Toronto, Canada for in-office working environment.

Culture & Benefits

• Opportunity to join a mission-driven company focused on democratizing finance.
• Inclusive and welcoming interview experience with accommodation support.
• Eligible for bonus opportunities, equity, and benefits (vary by region and entity).
• Commitment to equal opportunity and compliance with employment and privacy laws.
• Thrive in a fast-paced environment with a bias toward action.