Director, Product Marketing (SaaS)

TL;DR

Director, Product Marketing (SaaS): Leading the company’s product portfolio by creating go-to-market strategies, messaging, and market differentiation. Focus on campaigns, content creation, and value communication to align with the business objectives and drive measurable outcomes.

Location: Remote (United States)

Salary: $160,000-$245,000 per year

Company

hirify.global is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences.

What you will do

• Lead cross-functional go-to-market planning for new product launches, enhancements, and feature updates, ensuring alignment with company revenue and growth goals.
• Develop compelling messaging frameworks, competitive positioning, and value propositions tailored to key personas and industries.
• Equip teams with clear narratives that align with both product functionality and client pain points.
• Lead efforts to collect and integrate feedback from clients, prospects, and partners into product marketing strategies.
• Establish and monitor key performance indicators (KPIs) for product marketing success, such as pipeline contribution, content engagement, win rates, and client adoption.
• Build, develop, and inspire a team of product marketing professionals, fostering a collaborative and results-oriented culture.

Requirements

• 10+ years of product marketing experience, including at least 5 years in a senior leadership role, with proven success in high-growth SaaS or technology organizations.
• Demonstrated ability to drive end-to-end go-to-market strategy, messaging, and campaign execution.
• Strong experience partnering with Marketing teams to design campaigns and produce assets for demand generation, thought leadership, and lifecycle engagement.
• Proven ability to work seamlessly with Product, Sales, and Client Success teams to align on priorities and deliver business results.
• Strong analytical skills, with a track record of leveraging data to guide strategy and optimize performance.
• Success in managing and scaling high-performing product marketing teams while fostering professional growth and collaboration.

Nice to have

• Bachelor’s degree in Marketing, Business or a related field; an MBA is preferred.
• Prior experience in a Private Equity-backed organization and familiarity with high-velocity and enterprise SaaS GTM motions.
• Understanding of SaaS product functionality and buyer needs in key verticals such as e-commerce, retail, or technology.

Culture & Benefits

• Remote-first working conditions.
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day.
• Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Career development opportunities