Retirement Product Marketing Director (Fintech)

TL;DR

Retirement Product Marketing Director (Fintech): Owning and delivering the hirify.global value proposition and brand story to B2B audiences with an accent on the Government and Taft-Hartley market segments. Focus on developing sophisticated multi-media selling systems, executing digital marketing programs, and translating key initiatives to support distribution and sales objectives.

Location: Must be based in the USA (Nationwide Remote)

Salary: $125,400 - $181,875

Company

A financial services company dedicated to transforming financial lives through flexible work environments and inclusive career development.

What you will do

• Serve as the primary Marketing contact for Product Development, Sales, and Service teams for Government and Taft-Hartley initiatives.
• Develop and implement multi-media selling systems and train sales teams on their effective use.
• Create and own compelling marketing programs with a heavy focus on digital execution.
• Establish a market-leading narrative and value proposition for the Government segment, integrating thought leadership content.
• Interpret data analytics and develop case studies to validate results and support sales objectives.
• Keep current on legislative and regulatory developments to identify new distribution opportunities.

Requirements

• Bachelor's degree or equivalent experience.
• 7-10 years of experience in Marketing or Product Management, preferably in Retirement services.
• FINRA fingerprinting is required.
• Comprehensive understanding of the competitive retirement marketplace, particularly the Government space.
• Strong research, analytical, and project management skills.
• Must maintain reliable high-speed internet with a wired connection for remote work.

Culture & Benefits

• Comprehensive medical, dental, vision, and life insurance.
• 401(k) retirement plan with company match up to 6%.
• Generous paid time off program, plus company holidays and floating holidays.
• Tuition reimbursement up to $5,250 per year.
• Paid parental leave and disability programs.
• Active Business Resource Groups to foster an inclusive and collaborative environment.