Senior Director Product Marketing, Digital Assets (Fintech)

TL;DR

Senior Director Product Marketing, Digital Assets (Fintech): Defining the vision and leading the strategy, positioning, and messaging for new and existing products, ensuring they resonate with diverse audiences and use cases. Focus on leveraging competitive intelligence and go-to-market strategies to execute high-impact launches.

Location: Remote (United States of America)

Salary: $232,500 - $290,000

Company

hirify.global is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure.

What you will do

• Lead and mentor a high-performing team of product marketers focused on delivering customer-centric solutions.
• Collaborate cross-functionally with product managers, marketers, leadership, and customer-facing teams to develop, position, and launch products globally.
• Drive go-to-market excellence, overseeing market validation, messaging, positioning, and launch execution to maximize adoption and impact.
• Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
• Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure hirify.global stays ahead of the competition.
• Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence.

Requirements

• Growth mindset & agility.
• 10+ years of experience in traditional finance, payments, DeFi, or crypto (required).
• 5+ years of experience leading a product marketing function with demonstrated progression in a B2B organization (required).
• Track record of impact with a history of driving rapid growth and adoption of innovative technologies.
• Deep understanding of platform services businesses, with the ability to navigate and articulate complex technical concepts.
• Ability to build strong relationships, influence cross-functional teams, and align stakeholders at all levels.

Culture & Benefits

• Flexible work environment where new ideas are encouraged and everyone is a stakeholder.
• Committed to visibility and stability in everything we do.
• Values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence.
• Creating an inclusive financial future, with transparency at our core.