Media Planning Intern (Marketing)

TL;DR

Media Planning Intern (Marketing): Gaining hands-on experience within a core media planning unit, collaborating on campaigns for key clients with an accent on strategic development, campaign management, and performance analysis. Focus on gathering market intelligence, researching audience insights, and contributing to data-driven recommendations for future media strategies.

Location: Hybrid in Milan, Italy, requiring in-office attendance approximately four days a week.

Company

hirify.global is WPP’s global media collective, uniting cutting-edge media intelligence and data solutions with creativity to create limitless opportunities for growth for leading brands.

What you will do

• Provide essential support in the planning phase, including gathering market intelligence, researching audience insights, and assisting with media channel selection.
• Actively support the team in monitoring campaign performance, identifying opportunities for optimization, and contributing to post-campaign analysis.
• Prepare comprehensive quantitative and qualitative reports, and assist in interpreting data trends to inform strategic adjustments.
• Collaborate closely with Communication Planners, supporting in-depth campaign analysis and contributing to the formulation of data-driven recommendations for future media strategies.

Requirements

• Currently enrolled in a Bachelor's degree program (or equivalent) in Economics, Marketing and Communication, or Foreign Languages.
• A data-driven mindset and genuine curiosity for understanding market dynamics and consumer behavior through data.
• Genuine interest in media and advertising.
• Excellent command of both written and spoken English, as you will actively engage with international clients and campaigns.
• Fluency in Italian is also required.
• Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Nice to have

• Any knowledge of media research tools (e.g., audience measurement platforms, competitive intelligence software) or ad-serving platforms.

Culture & Benefits

• Opportunities to tap into the global hirify.global & WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising.
• Access to a variety of employee resource groups and frequent in-office events.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Commitment to fostering a culture of respect, belonging, and equal career progression opportunities.
• Hybrid work approach focused on fostering creativity, collaboration, and connection.