Growth Marketing Specialist (Fintech)

TL;DR

Growth Marketing Specialist (Fintech): Driving B2B self-service pipeline growth through paid campaigns and CRM automation with an accent on lead qualification and funnel optimization. Focus on managing Google and Meta Ads performance, designing A/B tests, and leveraging LLM tools for rapid experimentation.

Location: Milan, Italy

Company

hirify.global is one of Europe’s most ambitious fintech teams, providing innovative payment solutions across Italy, Spain, France, and Portugal.

What you will do

• Own the performance of B2B paid campaigns across Google Ads and Meta Ads, guiding an external agency.
• Manage and evolve HubSpot workflows for lead qualification, automated communications, and merchant nurturing.
• Collaborate with the Product team on the new B2B onboarding portal and CRM integration.
• Design, execute, and analyze A/B tests across landing pages, email sequences, and onboarding touchpoints.
• Analyze campaign and funnel data to connect advertising performance to actual business impact.
• Monitor and optimize the cost per Qualified Deal across all active markets.

Requirements

• 3-4 years of experience in growth marketing, performance marketing, or demand generation, ideally in B2B.
• Hands-on experience managing Google Ads and Meta Ads with annual budgets of at least EUR 500K.
• Proficiency with CRM platforms, specifically HubSpot, for managing workflows and deal pipelines.
• Experience with analytics platforms such as Amplitude, Google Analytics, or HubSpot Analytics.
• Proven experience using advanced LLM tools (e.g., Claude Code, Codex) to accelerate analysis.
• Strong communication skills in both Italian and English.

Nice to have

• Experience in fintech, payments, or e-commerce.
• Familiarity with SQL (JOINs, aggregations, filtering).

Culture & Benefits

• High-standards culture emphasizing innovation, ownership, and continuous learning.
• Fast-moving, tech-driven environment that values critical thought and initiative.
• Opportunity to work within a highly ambitious European fintech ecosystem.

Hiring process

• Introductory conversation with the Talent Acquisition team.
• In-depth interview with the Hiring Manager regarding experience and expectations.
• Skills-based exercise followed by a debriefing session with stakeholders.
• Final culture-fit conversation with the CEO.