Head of Growth (Gamedev)

TL;DR

Head of Growth (Gamedev): Leading the expansion of mobile casual games to drive high-quality user acquisition and maximize profitability with an accent on UA strategies, ROAS/LTV modeling, and international scaling. Focus on scaling mobile F2P games in the US market, managing marketing spend, and coordinating cross-functionally between creative and product teams.

Location: Hybrid (Milan, Italy). 4 days per month at the office are required. Relocation package available for those moving to Milan.

Company

Leading mobile game company in Italy specializing in casual games, transitioning from startup to scale-up.

What you will do

• Define and execute a sustainable growth strategy to balance user volume and profitability.
• Lead, hire, and mentor the Growth team, fostering a data-driven, high-performance culture.
• Develop and refine UA strategies across Meta, Google, and TikTok to exceed ROAS and CPA benchmarks.
• Collaborate with Product, Creative, and Data teams to align growth efforts with game design and monetization.
• Own revenue forecasting and marketing spend, managing KPIs including MER and cash flow.
• Drive the successful launch of new games from soft launch to global scale.

Requirements

• Proven experience in scaling mobile F2P games.
• Strong expertise in UA metrics, ROAS, MER, and cash flow management.
• Experience in creative-driven performance marketing and LTV/ROAS modeling.
• Deep understanding of international markets, with a strong focus on the US mobile gaming dynamics.
• Strong leadership skills capable of structuring and scaling high-performing teams.
• Experience working cross-functionally with Product and Data teams.

Nice to have

• Passion for gaming and a problem-solving mindset.
• Experience with non-traditional channels like CTV, influencer marketing, and community engagement.
• Analytical and critical thinking skills.

Culture & Benefits

• Flexible hybrid work model with a policy of 4 days per month in the Milan office.
• Relocation package to assist with moving to Italy.
• Travel expense benefits for candidates based outside of Italy.
• Flat hierarchy allowing rapid idea execution and direct learning from leadership.
• Commitment to professional growth and a high-ownership environment.