Head of UA (Mobile Games)

Location: Hybrid; live anywhere in Europe or nearby, with 4 consecutive days per month in the Milan office. Relocation to Milan is supported, or travel expenses and flexible working hours are available for candidates staying outside Italy.

Salary: €80,000–€95,000 gross annual.

Company

hirify.global is an Italian mobile game company with three casual game titles and a team of around fifty people, transitioning from startup to scale-up.

What you will do

• Define and execute sustainable growth strategies for mobile F2P games, balancing user volume, quality, profitability, and monetization.
• Lead and scale the UA team by hiring, mentoring, and developing a high-performance, data-driven culture.
• Guide creative teams in developing data-driven advertising assets that improve campaign performance.
• Manage UA strategy, marketing spend, revenue forecasts, and KPIs including UA cost, revenue, ROAS, MER, and cash flow.
• Expand acquisition across Meta, Google, TikTok, CTV, influencer marketing, and community engagement channels.
• Lead user acquisition for new game launches from soft launch through global scale while partnering with Product, Creative, and Data teams.

Requirements

• Proven experience scaling mobile F2P games and managing international growth, especially in the US market.
• Strong analytical expertise in UA metrics, including ROAS, MER, LTV modeling, revenue forecasting, and cash flow management.
• Experience with creative-driven performance marketing and ad monetization.
• Strong leadership skills with experience structuring and scaling high-performing growth teams.
• Experience working cross-functionally with Product, Data, Marketing Analytics, and Creative teams.
• Strategic and critical-thinking mindset with strong ownership and problem-solving skills.

Culture & Benefits

• Flexible hybrid work model with four office days per month and support for travel expenses.
• Flexible employment options and working hours.
• Quarterly development talks, professional career coaching, and a learning budget.
• English and Italian courses with native teachers.
• MacBook, Milan office amenities, and offsite team-building events.
• Flat hierarchy with opportunities to work directly with company leaders and contribute ideas.