Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager: Leading regional marketing initiatives with a strong focus on email marketing and sales cadence programs with an accent on operational excellence, process consistency, and campaign performance across multiple languages and market segments. Focus on designing and optimizing programs that enhance lead nurturing, accelerate pipeline growth, and strengthen the buyer experience throughout the funnel.

Location: Must be based in Berlin, Germany

Company

hirify.global unifies IT to simplify work for more than 35,000 customers in 140+ countries by providing a Unified IT Operations Platform for endpoint management, patching, backup, and remote access.

What you will do

• Develop, manage, and optimize regional marketing programs that drive awareness, engagement, and pipeline across EMEA.
• Lead and scale email marketing and sales cadence programs, ensuring alignment and consistency across multiple languages, audiences, and segments.
• Build and maintain sales cadence templates, collaborating with regional sales teams to ensure content relevance and effectiveness.
• Partner closely with regional field marketing, content, and sales teams to align campaign strategies and messaging.
• Manage audience segmentation, personalization strategies, and localization workflows.
• Own campaign and cadence performance reporting, analyzing key metrics and recommending optimizations.
• Manage and coach a team of Marketing Programs Coordinators, fostering professional growth and operational rigor.

Requirements

• Proven experience managing email marketing and sales cadence programs in a B2B environment, ideally across multiple EMEA markets.
• Strong proficiency in marketing automation and sales engagement platforms such as Salesloft, Pardot, Salesforce, and Marketo.
• Demonstrated ability to execute and optimize multi-language, multi-segment campaigns that drive measurable pipeline impact.
• Experience managing and mentoring junior team members in a high-performance environment.
• Strong analytical mindset with experience using campaign and engagement data to inform strategy.
• Excellent project management skills, with the ability to coordinate across multiple stakeholders and competing priorities.
• Excellent written and verbal communication skills, with attention to accuracy, clarity, and tone across regions.
• Bachelor’s degree in marketing, Business, or a related field.
• This position is NOT eligible for visa sponsorship.

Culture & Benefits

• Grow personally and professionally with one of the fastest growing companies.
• Enjoy lunch covered by hirify.global 3 times/week at the office.
• Access to Corporate Benefits Platform (discounts for brands such as Expedia, FitX, Zalando and many more).
• Develop skills through their renowned training platform.
• Receive competitive compensation.
• Collaborate with a curious, kind, international and intercultural workforce.
• Enjoy work environment with its location in the heart of Berlin, directly at Alexanderplatz.