Lead Product Marketing Manager (B2B)

TL;DR

Lead Product Marketing Manager (B2B): Building and developing a scalable B2B product marketing function for dealer-facing products across Europe with an accent on positioning, messaging, and cross-functional alignment. Focus on translating product capabilities into high-impact campaigns and establishing scalable playbooks for commercial success.

Location: Munich, Germany

Company

hirify.global is a leading European online automotive marketplace.

What you will do

• Develop B2B marketing strategies and differentiated positioning for dealer audiences across European markets.
• Plan and execute high-impact product marketing campaigns in Germany, Italy, Belgium, Netherlands, and Austria.
• Translate complex product features into compelling value propositions and audience-relevant messaging.
• Establish standards, frameworks, and best practices to mature the product marketing function.
• Collaborate cross-functionally with Product, Sales, and Go-to-market teams to align market approaches.
• Analyze customer and performance insights to continuously refine messaging and campaign effectiveness.

Requirements

• 5+ years of experience in B2B product marketing, ideally within SaaS, marketplaces, or automotive-tech.
• Strong instinct for positioning and storytelling to translate complex products into customer value.
• Proven experience working closely with Product, Sales, and multiple Marketing functions.
• Data-driven approach with experience in analytics and KPI tracking (e.g., Google Analytics).
• Fluent in English; German language skills are a plus.
• Must be based in Munich, Germany.

Nice to have

• Experience with Salesforce Marketing Cloud, Contentful, or QuickSight.
• Proficiency with AI tools (e.g., ChatGPT) to enhance marketing effectiveness.
• Comfortable using Figma for collaboration with Product and Design teams.

Culture & Benefits

• Inclusive environment with over 50 nationalities represented.
• Access to tools, training, and support to reach full professional potential.
• A growth-oriented culture that encourages shaping your own future.
• Flexible approach to work styles and personal development.