Marketing Manager, Paid Media

TL;DR

Marketing Manager, Paid Media: Owning and scaling hirify.global's paid acquisition and digital advertising strategy across key channels to drive qualified demand, dealer interest, fleet leads, and brand awareness with an accent on managing budgets, launching campaigns, and continuous optimization for ROI. Focus on analyzing performance, improving conversion rates throughout the funnel, and collaborating cross-functionally to align on lead quality and attribution.

Location: Onsite in Garden Grove, CA

Salary: $85,000 - $115,000 USD

Company

hirify.global is an American commercial electric vehicle (EV) company focused on transforming the industry with a first-of-its-kind EV platform.

What you will do

• Develop and own hirify.global’s paid media strategy across platforms such as Google, LinkedIn, Meta, and YouTube.
• Build, launch, and manage campaigns end-to-end, continuously optimizing performance to improve CPL, CPA, and overall ROI.
• Own and manage paid media budgets across platforms, forecasting spend, results, and pipeline contribution.
• Track and analyze campaign performance using tools like Google Analytics, building dashboards and providing insights for leadership.
• Partner with web, product marketing, and demand gen teams to optimize landing pages, forms, and lead flows.
• Collaborate with product marketing, design, and content teams to develop compelling ad creative and messaging tailored to different personas.

Requirements

• 5–10+ years of experience managing paid media or performance marketing campaigns.
• Strong hands-on experience with platforms such as Google Ads, LinkedIn Ads, Meta, and YouTube.
• Proven ability to manage and optimize significant advertising budgets.
• Deep understanding of B2B funnels, attribution, and lead quality.
• Strong analytical skills and comfort working with performance data.
• Excellent communication and stakeholder management skills.

Nice to have

• Experience in B2B, SaaS, hardware, automotive, or climate tech.
• Familiarity with fleet, logistics, or commercial vehicle markets.
• Experience with ABM strategies.
• Working knowledge of CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
• Startup or high-growth company experience.

Culture & Benefits

• Comprehensive Health, Dental & Vision (100% employee covered).
• Early-stage Stock Options.
• Robust Retirement Savings (401k, HSA, FSA).
• Generous Paid Time Off & Parental Leave with an Annual Vacation Bonus.
• Wellness & Fertility Benefits.
• Cell Phone Stipend.
• Complimentary Meals & Stocked Kitchens.