обновлено 4 дня назад
Integrated Marketing Operation Manager - Global Payment (BNPL)
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Описание вакансии
Текст:
TL;DR
Integrated Marketing Operation Manager - Global Payment (BNPL): Developing integrated marketing strategies and lifecycle operations for international BNPL payment services with an accent on user growth, campaign planning, and conversion efficiency. Focus on designing global e-commerce campaigns, building marketing touchpoints and benefit repositories, and analyzing operational data to expand traffic sources and improve BNPL GMV.
Location: Singapore; onsite at the office five days per week
Company
A global technology company operating products and platforms including TikTok, Lemon8, CapCut, Pico, and payment solutions for international users.
What you will do
- Analyze industry, market, and user insights to develop long-term integrated marketing campaign plans for international BNPL payment services.
- Design campaigns and marketing approaches to improve core business metrics, including BNPL GMV.
- Build lifecycle operations for BNPL user segments across acquisition and engagement scenarios.
- Establish user touchpoints, marketing tools, and a repository of marketing benefits to improve conversion efficiency.
- Monitor and attribute traffic touchpoints and daily operational activities.
- Develop traffic sources and growth initiatives through collaboration with internal and external partners.
Requirements
- Bachelor’s degree or above.
- At least 3 years of experience in user growth operations or integrated marketing operations within BNPL payment or e-commerce.
- Strong business acumen, logical thinking, self-direction, and goal orientation.
- Experience independently managing projects, designing programs, integrating resources, and analyzing operational data.
- Excellent communication, negotiation, and cross-functional collaboration skills.
Nice to have
- More than 1 year of experience managing a team.
Culture & Benefits
- Regular employment in a global, diverse technology organization.
- Opportunity to work on payment solutions used across multiple international products and services.
- Role focused on global-scale business impact and cross-functional collaboration.
- Five-day onsite work arrangement at the Singapore office.
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