Integrated Marketing Operation Manager (Fintech)

TL;DR

Integrated Marketing Operation Manager (Fintech): Develops and executes integrated marketing strategies for international credit payment services (BNPL) with an accent on industry/market/user insights and global e-commerce characteristics. Focus on building an operational system for user acquisition and engagement, expanding traffic sources, and improving business conversion efficiency.

Location: Singapore

Company

hirify.global's mission is to inspire creativity and enrich life through a suite of products like TikTok, Lemon8, and others.

What you will do

• Analyze and develop long-term campaign plans based on industry/market/user insights and e-commerce trends to enhance BNPL's GMV.
• Build an operational system for the lifecycle of user segments for BNPL, including user acquisition and engagement.
• Drive the establishment of touchpoints, marketing tools, and benefits to improve business conversion efficiency.
• Monitor and attribute the effectiveness of traffic touchpoints and daily operational activities.
• Expand collaboration opportunities with internal and external partners to acquire additional traffic sources.
• Collaborate with marketing teams to implement new growth strategies and initiatives.

Requirements

• Bachelor's degree or above.
• 3+ years of experience in user growth or integrated marketing operations in the BNPL payment or e-commerce industry.
• Clear logical thinking and business acumen.
• Ability to independently manage projects and integrate resources.
• Excellent communication and negotiation skills.
• Proficiency in data analysis.

Nice to have

• 1+ year of relevant experience in managing a team.

Culture & Benefits

• Innovative products are built to help people authentically express themselves, discover and connect.
• Global, diverse teams.
• Committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.