Senior Manager, Customer Engagement & Lifecycle Marketing (Fintech)

Location: Raffles Place, Singapore

Company

IG is a FTSE 100 fintech serving more than 700,000 clients across five continents and operating in retail trading and investment.

What you will do

• Develop and execute customer engagement and lifecycle marketing strategies across onboarding, ongoing engagement, retention, reactivation, and cross-sell.
• Identify customer behaviours, engagement gaps, and churn risks to design targeted retention and win-back campaigns.
• Build predictive churn models and trigger proactive customer interventions.
• Design and optimize personalized customer journeys using segmentation, behavioural signals, testing, performance insights, and feedback.
• Establish measurement frameworks for engagement, retention, cross-sell, product adoption, and customer lifetime value.
• Lead, coach, and develop a lifecycle marketing team of two direct reports while collaborating with Product, Analytics, Data, Technology, Customer Experience, and Commercial teams.

Requirements

• 10–15 years of experience in customer engagement, lifecycle marketing, CRM, or retention marketing.
• Experience in financial services, fintech, or other customer-centric industries.
• Strong expertise in customer segmentation, lifecycle strategy, journey orchestration, and personalized marketing.
• Experience with CRM and marketing automation platforms such as Salesforce, Adobe, Braze, or similar solutions.
• Strong analytical skills and experience using customer insights, testing, and data to guide business decisions.
• Proven ability to influence senior stakeholders and lead high-performing teams.

Culture & Benefits

• Full-time position based in Singapore.
• Work in a customer-centric, results-oriented environment focused on innovation and continuous improvement.
• Collaborate with cross-functional teams across Product, Data, Technology, Analytics, and Commercial functions.