Director, Brand & Content Strategy (SaaS)

TL;DR

Director, Brand & Content Strategy (SaaS): Defining and leading brand strategy across narrative, creative, and content to elevate market positioning with an accent on integrated brand campaigns and storytelling. Focus on driving executive thought leadership for VP–C-suite audiences and building a high-performing creative and content team.

Location: Must be based in the US (Priority hubs: Atlanta, Austin, Boston, Chicago, Denver, New York, San Francisco)

Salary: $160,000 - $225,000

Company

AI-powered customer engagement platform that enables brands to activate customer data and create individualized cross-channel experiences at scale.

What you will do

• Lead global brand strategy and positioning to ensure a differentiated and clear market presence.
• Own the creative vision and visual identity, coordinating with internal teams and external agencies.
• Drive content strategy, including flagship research and data-driven storytelling for executive audiences.
• Execute integrated brand campaigns that build preference and elevate brand awareness.
• Define and track brand impact metrics, including awareness, engagement, and influence on revenue.
• Build and mentor a high-performing team across brand strategy, creative, and content.

Requirements

• 10+ years of experience in brand, creative, or content leadership.
• Proven track record in B2B SaaS or high-growth technology companies.
• Experience evolving a brand through significant scale or market transitions.
• Strong creative judgment and ability to translate complex products into compelling stories.
• Experience managing external agencies and leading cross-functional teams.
• Strong executive presence and ability to influence senior stakeholders.

Culture & Benefits

• Competitive salary, meaningful equity, and 401(k) plan.
• Comprehensive medical, dental, vision, and life insurance.
• Flexible PTO, Balance Days (additional holidays), and a paid sabbatical.
• Paid parental leave and fertility/adoption assistance.
• Monthly allowances for employee wellness and professional development.
• Complete laptop workstation and pre-tax commuter benefits.