Consumer Insights & Brand Strategy Lead (Fintech)

TL;DR

Consumer Insights & Brand Strategy Lead (Fintech): Leading the Brand Health Tracker and designing consumer research to guide communication and product decisions with an accent on NPS, segmentation, and positioning studies. Focus on providing data-driven insights and developing executive narratives for the founders.

Location: Must be located in Mexico

Company

Innovative fintech company committed to creativity and groundbreaking solutions.

What you will do

• Lead the Brand Health Tracker and the evolution of the Brand Power Framework.
• Design and interpret consumer research, NPS, segmentation, and positioning studies.
• Provide insights to guide communication, product, and media mix decisions.
• Collaborate with research agencies and oversee qualitative and quantitative studies.
• Develop executive narratives for founders grounded in data and human behavior.

Requirements

• 7+ years of experience in research and consumer insights.
• Background in psychology, sociology, or analytics.
• Strong command of brand tracking, segmentation, and qualitative and quantitative analysis tools.
• Ability to translate data into strategic storytelling.

Culture & Benefits

• Innovative Spirit: A commitment to creativity and groundbreaking solutions.
• Honest Feedback: valuing open, transparent communication.
• Supportive Team: a strong, collaborative community.
• Celebrating Achievements: recognizing our wins together.
• High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.