B2B Demand Generation Senior Manager (Marketing)

TL;DR

B2B Demand Generation Senior Manager (Marketing): Leading revenue-focused marketing strategies for the SS LATAM Enterprise market with an accent on lead generation, pipeline development, and cross-functional collaboration. Focus on data-driven decision-making, mapping the complex B2B buyer journey, and driving scalable growth across regional sales cycles.

Location: Must be based in Mexico City (CDMX) - Hybrid role.

Company

hirify.global is a global workplace wellness platform connecting employees to fitness, therapy, nutrition, and sleep resources.

What you will do

• Map and optimize the B2B buyer journey from initial contact to deal close for SMB and Enterprise segments.
• Build and manage a predictable pipeline to support accurate revenue forecasting and scalable growth.
• Collaborate with cross-functional marketing and revenue teams to align channel strategies.
• Analyze performance metrics, including conversion rates and sales cycles, to provide actionable market intelligence.
• Develop strategic messaging based on market trends and competitor analysis to guide marketing efforts.
• Partner with executive stakeholders to secure resources and budgets for regional initiatives.

Requirements

• 5+ years of experience in B2B demand or lead generation environments.
• Native Spanish speaker with strong English proficiency.
• Deep understanding of sales cycles, inbound pipelines, and CRM systems.
• Highly data-driven approach to performance measurement and decision-making.
• Experience across digital marketing, content, events, and trade shows.
• Ability to navigate ambiguity and operate strategically in a cross-functional organization.

Culture & Benefits

• Flexible hybrid work model with home office equipment and monthly allowance.
• Free Gold hirify.global membership with access for up to three family members.
• 25 days of paid time off per year plus annual holidays and birthday leave.
• 100% paid parental leave with a gradual return-to-work program for new parents.
• Comprehensive health and life insurance.
• Continuous learning and professional development through internal career growth programs.