Brand Portfolio Coordinator (EdTech)

TL;DR

Brand Portfolio Coordinator (Edtech): Responsible for tropicalizing and executing brand strategy for Macmillan Education ELT for a Pre-Primary & Primary American English product portfolio with an accent on meeting customer requirements and competitive positioning. Focus on maximizing sales through robust go-to-market strategies and campaign execution at each stage of the product lifecycle.

Location: Mexico City

Company

hirify.global is one of the leading publishers of research in the world.

What you will do

• Contribute brand perspective to publishing strategy, recommending brand placement, competitive product positioning, and differentiation.
• Manage the life cycle of products within the portfolio from launch through relaunch and retention to sunsetting.
• Design the research program to ensure profitability and sustainability of the portfolio, including competitor intelligence and market trends.
• Contribute to the Investment Approval documentation preparation by providing sales forecasts, pricing recommendations, and go-to-market strategy.
• Carry out post-publication research and analysis to understand the performance of our brands.

Requirements

• BA in Marketing /Administration / Communication /Language Teaching
• 2-3 years of experience in brand management and global brand initiatives
• 5 years of experience in language teaching
• Language Mastery equivalent to C1 (CEFR)
• A track record of innovative thinking and creative problem-solving in developing and executing effective and differentiated brand strategies
• Strong influencing and communication skills with the credibility and gravitas to drive decision-making

Culture & Benefits

• Committed to creating an environment where people and ideas can flourish.
• Diverse perspectives drive progress.