Product Marketer (Healthcare AI)

TL;DR

Product Marketer (Healthcare AI): Defining and executing go-to-market strategies for an AI platform and related solutions in the healthcare sector, with an accent on value proposition articulation, sales enablement, and customer expansion. Focus on driving product launches, creating cross-functional content, and optimizing win rates for payor and provider accounts.

Location: Located in the SF Bay Area with a hybrid work schedule 3 days a week in office on Mondays, Tuesdays, and Thursdays.

Company

hirify.global Systems, Inc. is the first trusted voice AI platform transforming healthcare, built by ex-Googlers and startup veterans to boost productivity and support patients with chronic conditions.

What you will do

• Define and execute go-to-market strategies for the AI platform and related solutions across payor and provider verticals.
• Serve as the internal subject matter expert on buyer personas, driving messaging, training, and lifecycle marketing strategies.
• Partner with product management to drive awareness and adoption of AI agents, copilots, and integration offerings.
• Create thought leadership content, webinars, datasheets, solution briefs, technical white papers, and case studies.
• Build and maintain a comprehensive library of sales enablement tools, pitch decks, competitive intelligence, and ROI calculators.
• Analyze marketing campaign and sales performance data to refine messaging and optimize win rates in target accounts.

Requirements

• Product marketing or product management experience in a B2B enterprise tech setting, with 3+ years serving the health insurance and/or healthcare provider markets.
• Proven success owning marketing strategies for complex platforms or multi-product portfolios.
• Track record of driving measurable results across customer acquisition and expansion motions.
• Excellent communication, collaboration, and storytelling abilities.
• Strong data orientation and customer empathy.
• Located in the SF Bay Area with a hybrid work schedule 3 days a week in office on Mondays, Tuesdays, and Thursdays.

Nice to have

• Experience marketing applications that integrate with Salesforce, Google, or enterprise AI platforms.

Culture & Benefits

• Competitive salary, equity, and 401(k).
• Wellness stipend and great benefits (medical, dental, vision).
• Generous PTO and parental leave.
• Bi-annual offsites and a collaborative, mission-driven culture.
• Hybrid work with catered lunches for Bay Area positions.

Hiring process

• Apply & meet our recruiting team.
• Virtual interviews to showcase your skills.
• Final onsite loop to meet the team.