Demand Generation Manager (Marketing)

TL;DR

Demand Generation Manager (Marketing): Building and scaling full-funnel marketing campaigns across various channels with an accent on driving awareness, demand, and conversion. Focus on optimizing programs through testing, reporting, and analysis to achieve pipeline contribution and revenue goals.

Location: Remote (US)

Company

hirify.global is a leader in specialty healthcare technology solutions.

What you will do

• Build and scale full-funnel campaigns across paid, web, email, and experimental channels.
• Drive testing, reporting, and analysis through KPIs to optimize programs and inform new strategies.
• Develop personalization and tailored content plans to engage and convert target accounts.
• Partner cross-functionally with Product Marketing, Events, Creative, Sales, Client Success, and Product teams.
• Design and maintain audience lists and prospecting strategies for account segmentation and targeting.

Requirements

• 5+ years of demand generation or similar experience in a B2B environment.
• Experience with building campaigns leveraging organic and paid channels (e.g., email, SEM, paid social, display/retargeting, events).
• Experience using data to develop a point of view on campaign performance.
• Deep experience with email marketing, including designing tailored drip programs and managing customer and prospect lists.
• Strong verbal and written communication skills to effectively communicate complex programs.

Nice to have

• Advanced experience working with HubSpot, SEM, SEO, paid social, and complimentary platforms.

Culture & Benefits

• Remote work environment.
• Generous annual bonus opportunity and 401(k) with Employer Match.
• Flexible Time Off and 11 paid holidays.
• Choice of Medical, Dental, and Vision plans; Health Savings Account with employer match; Flexible Spending Account.
• 100% Company-Paid Parental leave, Life Insurance, and Short/Long Term Disability Insurance.
• Wellness Program and Employee Assistance Program.