Demand Generation Manager (Marketing)

TL;DR

Demand Generation Manager (Marketing): Building a robust demand generation strategy focused on driving awareness, demand, and conversion through marketing programs with an accent on campaign testing, tracking, and reporting on campaign and lead KPIs. Focus on scaling full-funnel campaigns across paid, web, email, and experimental channels.

Location: Remote (US)

Company

Nextech is a leader in specialty healthcare technology solutions.

What you will do

• Build and scale full-funnel campaigns across paid, web, email, and experimental channels.
• Drive testing, reporting, and analysis through KPIs to optimize programs and inform new strategies.
• Develop personalization and tailored content plans to engage and convert target accounts.
• Partner with Product Marketing, Events, Creative, Sales, Client Success, and Product teams to translate their work into lead-generating campaigns.
• Design and maintain audience list and prospecting strategy for account segmentation and targeting.

Requirements

• 5+ years of demand generation or similar experience in a B2B environment.
• Experience building campaigns leveraging organic and paid channels (e.g., email, SEM, paid social, display/retargeting, events, and industry and association partners).
• Experience using data to develop a POV on campaign performance.
• Deep experience with email marketing: designing tailored drip programs and managing customer and prospect lists.
• Ability to collaborate well with diverse partners and build strong relationships across teams.
• Strong verbal and written communication skills.

Nice to have

• Advanced experience working with HubSpot, SEM, SEO, paid social, and complimentary platforms.

Culture & Benefits

• Generous annual bonus opportunity.
• 401(k) with Employer Match.
• Flexible Time Off.
• Choice of Medical, Dental, and Vision plans.
• Health Savings Account with employer match.
• 100% Company-Paid Parental leave (After 6 months with the company).